The beauty of events and traveling is the ability to take relationships developed digitally to a face-to-face encounter that cements the connection. Most think this does not scale, but it does because when you make this a regular part of your travels, always reaching out and creating “moments,” others participate vicariously and feel a part of those meetings when you share them socially.
Month: November 2014
The One Thing You Can Do to Improve Your Business Relationships
Humility is a trait each of us should try harder to adopt. To become a better leader, you need to learn how to tell people you’re sorry.
Is Networking in Social Media a Worthy Investment?
An interviewer posed this question to me recently: Is networking in social media a worthy investment?
There Are No Tricks or Short-Cuts
How can your company encourage customer to market for you through word of mouth and sharing? Too many companies are looking for tricks or short-cuts…
Creating Content, It’s Easy
Take your most popular tweets and FB posts, or the ones you feel most passionately about, and use them to develop blog posts. You don’t have to write three pages; you don’t even have to write four paragraphs. Seth Godin is one of the most successful bloggers in the marketing world, and he writes in two- to three-sentence paragraphs. He’s a master at expressing ideas that are thought-provoking and easy to read. People are time pressed these days and content can be overwhelming, so make it valuable and easy to read.