Alone we can do so little; together we can do so much!
In a late 2013 study, Gallup found that only 13% of workers actually feel engaged at their jobs. What’s worse is that 63% of the workforce is not engaged at all. But wait, the news gets even more disheartening. An astounding 24%, one-quarter of the global workforce, is actively disengaged right now. Essentially we have a significant number of workers doing their best impression of corporate zombies who go through the everyday motions to collect a paycheck.
Music, newspapers, books… most forms of media were exciting, high-pressure hothouses, environments with hits and winners and action and impact.
Many players in these industries are now trying to figure out where all the zing went. The mattering seems to have left.
Where did it go? It turns out that the air didn’t get let out, the balloon disappeared.
Balloons have pressure because there’s only one tiny opening. Scarce shelf space. Only room for one newspaper. Only forty titles on the Billboard chart. It’s that opening that creates the environment that allows pressure to exist, that pulls the rest of the balloon taut.