Can a service provider be blamed if our life and behaviour just isn’t awesome enough to put flesh on their framework’s bones?
Tech customer service attained a whole new level of weird beginning in September.
Alone we can do so little; together we can do so much!
Can a service provider be blamed if our life and behaviour just isn’t awesome enough to put flesh on their framework’s bones?
Tech customer service attained a whole new level of weird beginning in September.
In his new e-book There is No B2B or B2C: It’s Human to Human: #H2H my good friend Bryan Kramer gives some wise advice to brands: “I don’t care what language you speak, who your brand is or what message you’re trying to send, we all need to speak more human.” I love that statement because it so perfectly reminds us that in the midst of all of our increasingly complex digital sophistication, making the human connection is more important than anything else. Because of the power of social to inform and educate consumers, companies need to be a part of the social scape, and that’s means functioning in the world on a human to human scale. They can no longer afford to hide behind a logo. They have to converse with their market and above all, listen.