Month: November 2015

This is the Top Publication Shared By CMOs

Leadtail is a social strategy firm that has built a panel of over 1,000 B2B and B2C CMOs and marketing executives located in North America and active on Twitter that develops social insights reports on CMOs and other decision makers.

They recently released the results of analysis of over 60,000 Tweets during the month of October and determined Forbes to be the #1 publication shared by CMOs during that month. As a Forbes contributor myself, specifically to the CMO Network, I am not surprised to see it come in #1 for we have a great group of contributors for sure.

Here’s a quick legend regarding the colors and what they represent followed by the full list:

Blue = Did not rank in the Top 50 in the previous month

Green = Moved up in ranking over last month

Red = Moved down in ranking over last month

Black = No change over last month

CMO_Domains_October_Chart

 

Have We Lost the Art of Conversation?

conversation

Have we lost the art of conversation? Has the digital age with its shortened attention spans and 140 character limits shriveled what was once our primary form of engagement? Do we bypass conversation via social channels, which allows it to happen 24/7 when used to it’s best advantage, and instead simply continue traditional marketing broadcasting… for business AND personal.

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Tracking Our Next Digital Steps

Screenshot 2015-10-25 19.18.17

It’s been a bit of a whirlwind since the launch of X. In the last two weeks, I’ve hosted conversations about the promise of experience design in London, Düsseldorf, Oslo, Sydney and Geelong.

Somewhere along the Atlantic, I was asked to answer a few questions ahead of my arrival in Geelong for the Pivot Summit by Courtney Crane of the Geelong Advertiser. Thanks to the magic (or curse) of inflight wifi, I was able to make her deadline. But it was more than a Q&A, it was the purpose of the conversation that stopped time to reflect on how this once bustling city is proactively investigating how to build upon its history to adapt for the future.

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