There’s a buddy of mine named Tony Luisi, whom I met when I was at 1-800-Flowers. He was on my team and supported me with corporate sales and a lot of other things. A very active guy, a ball player and a Dad, Tony started using the phrase “No Let Up,” with regard to honoring persistence and a relentless spirit, and fund-raising purposes for worthy causes. Tony thought it was a great fit for me, too, so he reached out and suggested I use it in some way. It really resonated with me so I created the hashtag #NoLetUp! and started using it in a number of different contexts and incorporating it in my Return on Relationship and #ThisDadWontQuit message. Here’s what it means to me.