Social Selling Isn’t About Selling
If there’s one marketing mantra that will always be true for businesses, it’s “Know Your Customer.”
Whether you sell shoes, dry cleaning services, computer software or multi-million-dollar widgets, that’s the one maxim that will never change, no matter what happens to society in the future. It’s the one thing marketers and salespeople alike need to master—because you’re not going to turn a prospect into a buyer without both of you knowing that prospect inside and out.