Focusing on the user experience rather than worrying solely about conversion rates shouldn’t be a novel idea, but too often the numbers take precedence over how we reach them.
Month: October 2016
Time to Move from E-Commerce to E-Commpetition!
Since the advent of the consumer internet in the mid-1990s we’ve heard and seen the word e-commerce some several billion times as it has blended into the smoothie that is today’s societal lexicon.
Funnily enough, it’s only now that the last laggards are finally beginning to spin up e-commerce sites as they realize they’re slowly sinking deeper into their single channel swamp.
Content Marketing…. the Times They are a Changing
Things ARE changing. Traditional advertising certainly isn’t extinct, but there is simply too much noise out there, and people are sick of it. They’re shutting out the blast advertising that has crept into every aspect of their lives and centering in on the things they truly care about—friends, family, personal interests and need, and social connections. You need to take a step back and study this shift in order to take advantage of it.