One of the biggest trends I’ve seen in 2016 is that more marketers have decided to stop talking past their customers, and start talking to them. It’s what I like to call “Looking People in the Eye Digitally,” and it’s great to see people embracing the concept. That’s the good news. On the other side of the ledger, the brands that have embraced personal, relationship-focused marketing present a stark contrast to the many that are still locked into the old, impersonal status quo. Industry-wide change takes time, when it happens at all, but your business doesn’t have to wait for the rest of the industry to catch up.