There are countless ways to grab the attention of your audience, but keeping them coming back for more is where the real value lies—it’s where you build influence. Mom bloggers are a good example of this. Those who developed the greatest influence did so with good content—and kept their audiences engaged by producing more of it. But just because they were moms and their audiences were moms didn’t make them influential. It was the quality of the content they produced that resonated with a particular audience.