The word “Friend” may have been generally devalued by Facebook brilliantly taking “ownership” of the word, but its all about how YOU use it, and the reputation you build. Always keep in mind… Your brand is what you do, your Reputation is what people Remember and Share.
Since they were young, well before Facebook, I always told my girls that there are all different types of friends… best friends, close friends, family friends, group members, and acquaintances. They are all “friends,” there are simply levels of friendship.
No friendship is an accident… it takes a lot of hard work. My daughters use to ask me, during some of the more difficult times, why I had so many friends who did so much for me… I explained that it is not because I am such a great guy, but because I work very hard at making and keeping friends.
“Friendship isn’t about who you’ve known the longest, it’s about who walked into your life, said ‘I’m here for you,’ and PROVED it.” For me it has been a few very special people… time and time again.
Because of you my friends, and you know who you are, I know what REAL friendship means… and that is about as lucky as a guy can get.
Thank you all, and know you are sincerely loved and appreciated.
Previously posted at TedRubin.com