Month: October 2017

SOCIAL MEDIA PLATFORMS “WILL” EMPOWER YOUR EMPLOYEES

Who knows your business as well (if not better) than you do? The people who work in your business, of course! And I’m not talking about a sales staff. I’m talking about your nuts-and-bolts employees who know the everyday ins and outs, whether they work with your customers, handle inventory or do the behind-the-scenes work that helps run your company. In today’s socially-connected world, employees are often an untapped resource that (with a little guidance) could exponentially expand your company’s word-of-mouth reach. Empower them so they can power your business.

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Three Cs of Social Selling Success! Content, Curation and Community

 

Social Selling is all the rage and if not already, will very soon be the ‘go to’ methodology for B2B sales success! For B2B salespeople and leaders, do you know what your personal Social Selling Index (SSI) is or the SSI of all your sales team members and how this compares to Social Sellers in your network and Industry?

Whether you’re just setting out on your Social Selling journey or have already attempted and don’t feel you’re getting the results expected, there’s a formula I call the 3Cs of Social Selling. These are Content, Curation and Community and building these three legs allow you to create a virtual Social Selling stool which will stand on its own and combined these 3 components will synergistically deliver greater results than any of these 3 strategies employed individually.

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THE AGE OF INFLUENCE

In 1997 when I joined Seth Godin at Yoyodyne, people were calling the internet new media. But there was nothing really new. It was simply traditional media in a new wrapper — nothing new at all. We are now entering the era of “new media.” Media is now aggregated, not a place, a.k.a. the website destination is dead. People choose their media vs. being beholden to media schedules, formats or those who we “should” be listening to. Publishers are people, not oracles, and print is most certainly unsustainable, and therefore as good as dead. User-generated content, the democratization of content, publishing and the ability to share consume and publish anytime, anywhere is setting the stage for each and every one of us to be the center of our own media channel.

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