Maintaining relationships can be hard work, and we all have our little pet excuses that pop up when we may not be in the mood to put in the effort on a given day. The easiest excuse? I need to do this just right to accomplish my goal, otherwise it won’t be worth the effort. But… when was the last time someone interacted with you “perfectly?” What would that even look like? The truth is that “real trumps perfect every time,” because it’s the only consistent way to create trust. Period.