Month: December 2018

I like to think that business mindset is made up of an individual’s “collection” of attitudes. And in addition to attitudes of confidence, gratitude and optimism, I think it’s also absolutely essential to add an attitude of persistence. Persistence is essential… it is probably the most important key to business success. It can be considered an attitude, but I think of it more as a habit—and one that every business owner needs to cultivate.

Ray Bradbury once said:

“If we listened to our intellect, we’d never have a love affair. We’d never have a friendship. We’d never go into business, because we’d be cynical. Well, that’s nonsense. You’ve got to jump off cliffs all the time and build your wings on the way down.”