No thank you… is that really so hard to say? I get that people are busy, and that we all get a little overwhelmed sometimes from all the marketing that we see. But if we’ve got a long-standing relationship and I’m reaching out with an offer, a favor for a friend, someone looking for a job, or just to run something by you, then I would really, really like to see a response other than pure silence. Wouldn’t you? Occasionally a call, email, or bit of social outreach simply slips through the cracks. I get that. But you should make an effort to respond. It doesn’t have to be a yes, but anything is better than crickets!