A summary of Brian Solis’ keynote presentation at the recent Martechvibe Fest event in South Africa by Suparna Dutt DCunha
People keep saying it: everything has changed. As the days spent in our homes blur together, outside in the world of marketing, huge shifts in consciousness are happening.
The pandemic is teaching marketers not just to be digital, but to use it to bring new experiences that are more intuitive, productive, efficient and exciting for customers, and also be empathetic, according to Brian Solis, the global Innovation evangelist at Salesforce. Speaking on Day 2 of the Vibe Martech Fest South Africa about the new role of integrated marketing and CX in a novel economy, he said, “The novel economy is the term I came up with to describe the new normal. It’s not an old new normal, it’s not necessarily a new normal, it’s a future without a playbook yet.”