Personal Velocity

Why do bikes stay stable when you ride them (and fall down when you stop)?

A tiny reason is the gyroscopic stability of the wheels, but the real reason is the forward momentum of the rider. And we learn the first day we’re on the bike that forward motion is essential or we’re in trouble.

In our fast-moving world, it’s easy to get hooked on personal velocity. What’s in your inbox? Did someone follow you in the last ten seconds? Where’s the beep and the beep and the beep from your last post?

Perhaps we talk faster, interrupt, talk over, invent, dissect, criticize and then move on to the next thing. Boom, boom, boom.

Don’t want to fall off the bike.

But life isn’t a bike. It works fine if we take a moment and leave space for the person next to us to speak.

Are you going fast without getting anywhere?

Riders on the Jurassic World Velocicoaster | Credit: UNIVERSAL ORLANDO RESORT

We can get hooked on systems that want us to get hooked, on platforms that use our effort as their product, our emotions as fodder for their next milestone.

Doing something new simply because we’re worried that the old thing we were doing a minute ago isn’t fast enough is a waste. The crowd might enjoy it, but in the long run, it diminishes our contributions and our joy.

I could just as easily write about the person who is stuck, sitting in the back of the room, the corner of the Zoom, looking for deniability and a place to hide. That person with no velocity has ceased to contribute and might be in as much pain as the person who’s doing nothing but maintaining high personal velocity.

Somewhere in between the two, as in most things, is the place we’d like to be.

Seth Godin

What’s Standing Between Your Business Transformation Strategy and the Experiences Customers are Seeking

Originally published on the Salesforce “360 blog

Customers care about end-to-end experiences, not how your company is organized. Business leaders are quick to say that a connected customer experience is a major business priority. But the truth is that they are struggling to do it well. New data captures the gap between business and digital transformation and the integrated experiences customers desire.

Countless growing departments, new services abound, and the truth remains: Customers have to see you as one company. This is why a connected, personalized, and seamless customer experience (CX)can make or break your brand. But telling this to executives is preaching to the choir. Eighty-eight percent believe a complete and consistent view of their customers is crucial to the future of their business. But fewer than one-third say they currently have that unified view. And for those 31% executives who have a single 360-degree view of customer data? Half say they lack the organizational structure to actually make use of those customer insights.

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