Sitting in a Starbucks recently, we watched as a couple handed their iPhone to a toddler sitting in a stroller with them next to their table. They then continued their conversation with each other as the young child intently played with the phone.
The scene reminded me of a recent study of mothers and their use of technology.
The survey of 1,000 moms found that a quarter of them let their children interact with a mobile phone by time they’re two years old.
The study, conducted by The Parenting Group and BlogHer, Inc., found that by the age of four, 60 percent of children have used a computer, 32 percent have used a smartphone and 25 percent have used an iPod.
It is with heavy hearts that the members of The Social CMO Crew for the first time say farewell to one of our own and much too soon.
Why are we surprised that governments and organizations are lining up to control ideas and the way they spread?
Bloggers are amazing people who add a great deal of value to my life and work – and in my social media saturated work/life, that means a great deal! 
The Chief Marketing Officer (CMO) Council, a global executive affinity group controlling more than $200 billion in annual marketing spend worldwide, has announced a multi-channel, multi-format publishing initiative that will deliver an in-depth and engaging peer-driven quarterly print journal and digital formats for web, mobile, tablets, like the iPad, and mail delivery to members and subscribers worldwide. The first edition of PeerSphere, the official journal of the CMO Council, will be launched in the fourth quarter of 2011.
Through some recent debate about which social tools are best and why, I have been listening and reflecting on how my own business has been impacted. It is one thing to spend your time researching and writing and another to spend your time helping 20+ clients win everyday in this 24/7 viral world we live in. The challenge is surfing through it all to find what works for you and your business. Time will limit what resources companies can dedicate to the social channels. I think some channels are better for certain businesses. Digital and social don’t mean a “one size fits all” strategy. 
Join us for The Four Hats of The Social CMO webinar for a unique look at four roles emerging marketing leaders can embrace as they evolve to become Social CMOs!
A Comscore report revealed that only 6% of smartphone users scan QR codes. That equates to approximately 14 million users in the United States.
Marketers used to be able to get away with intrusive advertising, placing online ads as pop-ups, highly distractive Flash animations, and a variety of other methods designed specifically to grab shoppers’ attention. However, consumers have changed and are no longer enticed by ads (or other marketing tactics) that interrupt them… it’s as though they now have a built-in attention spam filter that automatically blocks the ads from their awareness.