Today leadership is about more than getting things done through others and business is more than just return on investment and the bottom line. Today, employees and customers want the same things; they want an experience, a connection and a relationship that goes beyond a transaction. If they can’t get those they won’t hesitate to go someplace else.
Ted Rubin
Network Gives You Reach… Community Gives You Power!
When we look at professional networks, it’s easy to get hung up on reach—the more the better, basically. And reach is good! In sales and marketing, you want a large group of people who understand what you have to offer. Reach just doesn’t tell the whole story.
Roles of the CMO and CIO
The CMO should oversee all marketing, PR, communications, customer service, and customer experience management. Every touch point with the consumer needs to come under her purview. Often this is not the case—customer service and communications are often siloed. This is a big mistake in the new marketing/social world.
Children Can Teach “Us”… Let’s Not Miss Those Lessons!
We talk and write a lot about what we are teaching our children and what they are learning from us – but if we only focus on one side of this teaching/learning relationship, we are missing some of the greatest examples of our lives… let’s remember all we can learn from our children.
So… What is #NoLetUp! ???
There’s a buddy of mine named Tony Luisi, whom I met when I was at 1-800-Flowers. He was on my team and supported me with corporate sales and a lot of other things. A very active guy, a ball player and a Dad, Tony started using the phrase “No Let Up,” with regard to honoring persistence and a relentless spirit, and fund-raising purposes for worthy causes. Tony thought it was a great fit for me, too, so he reached out and suggested I use it in some way. It really resonated with me so I created the hashtag #NoLetUp! and started using it in a number of different contexts and incorporating it in my Return on Relationship and #ThisDadWontQuit message. Here’s what it means to me.
The Battle Between “Busy” and “Productive”
Today we have unprecedented access to information anywhere and anytime. We can multitask using multiple screens, and we can connect and converse on the fly—yet there are still only 24 hours in a day. Do you think that our increased level of “connectedness” today has anything to do with being busier, yet less productive? You bet it does, and I fall victim to this just as much as anyone else. In fact, I notice more and more these days that I need to “unplug” on a regular basis in order to regain some equilibrium. Do you notice that in your life as well? Here are a few tips I’ve gleaned from personal experience that can help you stay productive without being overwhelmed with busy-ness:
How Bad Structure Kills Creativity, Productivity and Morale ~ via @Workfront_inc
Poor work structure not only kills creativity, says Ted Rubin, but also ruins all the factors that create success.
As part of the Workfront “Structure Grows Creativity” project, we asked marketing thought leaders to give us their take on the ongoing “Structure vs. Creativity” debate. This is what Ted Rubin, speaker, strategist, and CMO at Brand Innovators, had to say…
Roles of the CMO and CIO
The CMO should oversee all marketing, PR, communications, customer service, and customer experience management. Every touch point with the consumer needs to come under her purview. Often this is not the case—customer service and communications are often siloed. This is a big mistake in the new marketing/social world.
Have We Lost the Art of Conversation?
Have we lost the art of conversation? Has the digital age with its shortened attention spans and 140 character limits shriveled what was once our primary form of engagement? Do we bypass conversation via social channels, which allows it to happen 24/7 when used to it’s best advantage, and instead simply continue traditional marketing broadcasting… for business AND personal.
How to Set Goals by Setting the Controls
In order to set goals, and accomplish them, you need to have control over certain important controllable aspects of daily life. The bottom line is really your mindset and how you approach your business and life, in the first place.