Twitter is a great place to do business, if you follow some simple best practices. Twitter has done a nice job of outlining core advice on the subject in their welcome center:
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The Power of the Brand? Ask Their Customers!
Looking to travel from the east to the west coast recently, I decided to take a look outside my normal coast-to-coast airlines United and American Airlines.
Jet Blue, with great seats and video selections, wasn’t flying around the times I needed but noticed that Virgin America was.
Having taken Virgin Atlantic for some Boston-London flights in the past, I pondered whether Virgin America was the same, or as good as (or worse than) Virgin Atlantic.
So I turned to Twitter to ask the gang if they had any thoughts. This was my Tweet:
“Thinking of taking Virgin America Boston-San Fran, any thoughts? (Have flown Virgin Atlantic, but not America)”
Will Facebook Be Effective For B2B Marketing?
One of the most common questions about B2B social media is whether or not (and how) Facebook fits into the mix. There really isn’t a simple answer and it’s best to think of it in macro vs. micro terms. There are hundreds of variables to consider, but starting with these three important b2b social media questions should help.
That said, some of the best expertise on the subject of Facebook for B2B comes from SocialMediaB2B.com’s co-founders Kipp Bodnar and Jeffrey L. Cohen. At MarketingProfs B2B Forum , Jeffrey, along with Deirdre Walsh, and Susan Solomon, presented on the topic: Facebook for Effective B2B Marketing.
Research shows Facebook emotional boost is like marriage
Do social media technologies isolate people and promote false relationships? Or are there important benefits associated with being connected to others in this way?
The Pew Research Center’s Internet & American Life Project decided to examine these questions in a survey that explored people’s overall social networks and how use of these technologies is related to trust, tolerance, social support, and community and political engagement.
Among the many interesting findings, Pew reports that the social relationship “boost” received by Facebook users is equivalent to about half the total support that the average American receives as a result of being married.
There’s Hearing, Then There’s Listening
We were all probably taught the difference between listening and hearing when we were children. “I hear you,” you say. No doubt you’ve uttered that or had it uttered to you. But is it enough?
We all have a fundamental need to be heard; that implies that we’re acknowledged, certainly. Technically, hearing is simply the process of sound being transmitted and received. Telling someone that you’ve heard them is a good first step, and while that’s an easy way to make a customer feel appreciated by a major brand, there are times when it needs to go beyond hearing and to truly listen: to take to heart what they’ve said and take a harder look at a business practice or service.
Looming Talent Crunch in Social CRM
Talk to senior or middle level executives in Marketing or IT about Social Media or Enterprise 2.0 and you will see their face light up immediately with excitement from perceived opportunity and with fear from perceived threat – all at once. Most executives will tell you that they want to leverage Social Media and Enterprise 2.0 tools and technology for engaging their customers and employees but don’t know what to do or how to go about it. There is real shortage of “talented” people who understand both – Social Media/Enterprise 2.0 AND existing marketing and IT systems/processes like CRM and ERP.
Don’t get me wrong. I am not saying that there is a shortage of Social Media consultants or self proclaimed “experts”. They are dime a dozen (or should I say tweet a dozen). What I am saying is that we have a shortage of people who really understand the power and potential of Social Media/Enterprise 2.0 tools AND can relate these tools to existing marketing/IT processes.
Gary Vaynerchuk: being social is about word of mouth, not platforms
If you don’t already know about Gary Vaynerchuk, you’re in for a treat. Back in February 2006 the New Jersey-based entrepreneur set up Wine Library TV, an outspoken, down to earth, idiosyncratic video blog and online community hub for wine enthusiasts. It now attracts over 80,000 viewers a day, and its founder has become a New York Times bestselling author, one of the top 100 people followed on Twitter and a SXSW headliner.
Vaynerchuk is a notoriously provocative and inspiring speaker (the video of his ‘follow your passion’ speech for Web 2.0 Expo NY is a must-watch). And in his most recent keynote at this week’s Digital Summit Atlanta 2011 the so-called ‘King of Social Media’ has been making waves by declaring that “word of mouth is the currency” of social media and businesses need to stop focusing on the tools, start opening their eyes and ears, and focus on people’s behaviours, motivations and interactions.
Hitting The Lazy Button
Aided by social communication tools, are we becoming lazy communicators with lazy friendships?
Yesterday I posed this question on Twitter: do you ever feel that your use of social media is resulting in more, but SHALLOWER relationships? Even perhaps making long-term friendships shallower? A few people responded with a hearty AMEN and few people said NO WAY. How about you?
It’s not “social media’s fault”; the word choice of “your use of social media” was very intentional. The tools are what we make of them, just like the tools that came before. And you know I love them as much as the next addict enthusiast. Through them, I have met all of you amazing people and I don’t take that for granted.
Do you have a strategy or are you simply “doing” social media?
I had lunch with some friends last week who shared with me that they often get asked to just “do some social media” for their clients.
Oh, if it were only that simple.
I think a lot of businesses think this way. They believe that simply throwing some social media icons on their website is enough or that they need to have profiles on every single social media site because “everyone else does”.
The Hashtag Economy
Hashtags are to the social web what emoticons were to Web 1.0 and TXTing. While both are forms of expression and sentiment, there is one subtle, but vital difference. Hashtags are not only part of online culture, they are defining a new era of communication on the Web and IRL (in real life). With over 140 million Tweets flying across Twitter every day, hashtags surface a method to the madness – the ability to group conversations into an organized timeline. But what started out as a way to index conversations in Twitter has now substantially altered how people convey, relay and discover information in and out of the popular nichework. The hashtag has also become an effective form of #selfexpression.
In social media, “x” no longer marks the spot, “#” is now the indicator for popular culture and all that moves it. In the social economy, the hashtag is an indicator of value in the Twitter information exchange. Each hashtag represents revolving markets with varying lifespans determined by the significance of the conversation and its continuously fleeting demand. Some last only minutes, while others endure for hours or days.