Alone we can do so little; together we can do so much!
Preview of 2010 Offers Marketers a Roadmap for Success in the New Attention and Reputation Economy
Too many advertising and media buying agencies are still struggling to figure out how to profit from new media, and are therefore preventing their clients from taking full advantage of online buzz/viral marketing.
Here is a neat way to look at some key aspects of the Marketing Mix… thru the eyes of a party setting. So imagine that you, your friends and a famous athlete are all at a party together and in the same room.
Direct Sales/Marketing takes place when you see a famous athlete at a party. You approach them and say, “I am the best sports agent in the business. You should sign up with me.”
Advertising takes place when you are at a party with a group of friends and you pay your friend money to approach the athlete, point over to you and tell the athlete that “you are the best sports agent in the business.”
Public Relations takes place when you see a famous athlete at a party. You notice the athlete’s needs by opening the door for them, picking up their bag and offering them an appetizer. They thank you and then ask you your name… you tell them and say… “by the way I am the best sports agent in the business.”
Brand Recognition occurs when you are at a party and the famous athlete seeks you out, then comes up to you and says, “we need to talk, I hear you are the best sports agent in the business.”
Where are you in the Marketing Mix of a party? Do you know?
Ryan T. Sauers
Let’s face it…we use the word “Brand” all of the time. We talk of brands we like, as well as the ones we do not like. Successful organizations have established valuable brand equity and a strong brand name. I have come up with an acronym that can help you to better understand and further relate to the subject of a brand.
Web 2.0 Expo NY: Gary Vaynerchuk (Wine Library), Building Personal Brand Within the Social Media Landscape
Still as valid now, if not more so, than when presented in September 2008!
Hustle.
Stop doing things you hate – you can lose just as much money being happy as hell.
Do something. Care about everything. Give a shit.
Have a business model. Make some cash along the way.
Legacy is better then currency. Make your grand children happy.
If you make good stuff people will follow.
You must believe in what you are doing. 100%.
We can only play once. One life.
Brand equity. Build it in yourself.
Believe. Work hard. Know what you are doing.
If you love it you will win.
Be completely transparent. You’re legacy is your life.
Stop thinking about tools. Use all of them. Connect where you can.
Be authentic. Do what you’re about.
How do you get money for what you love? You don’t. You position yourself to make money. Find the time. Work!