The marketing communications toolbox is exploding, and social media is fast becoming a game changer for businesses of all sizes and industries. We work with clients who understand the value of powerful language and smart marketing; so we don’t have to spend time educating them on why they should stay current with technology and new media channels. But we’ve had many conversations with people, even communications professionals, who continue to ignore the information channels on the social web. Why? Here are 3 of the most common social media myths and excuses we hear:
AnneDGallaher
Want a Marketing Edge? Write to Be Read
The chief purpose in communication is to be read. Whether it’s emails, texts, tweets, blog posts, letters, memos, or proposals—we want people to read what we’ve written. Good writing is clear, readable, and audience appropriate. It attracts the reader to the message. On several occasions, I have read a book review in the Wall Street Journal and within the hour left my house and bought the book—Eats, Shoots & Leaves by Lynne Truss was one of them. That’s effective book review writing.
Marketing on a Shoestring: 10 Ideas to Gain Visibility and Market Presence
It is said that money is the great inhibitor of innovation. When businesses have to trim budgets and increase market share—the scenario most of the business world found itself in these last eighteen months—it presents an opportunity.
Wall Street Journal owner Rupert Murdoch seems almost prescient with his 2008 statement: “The world is changing very fast. Big will not beat small, anymore, it will be the fast beating the slow, the nimble beating the bureaucrat, the aware beating the asleep, the world is flat and opportunities are for the taking.”