JeffAshcroft

#MMchat with Cd Vann…LIVE and unGEEKED!

For our tenth MarketerMonday Chat #MMchat our SPECIAL guest was Cd Vann, @ThatWoman_Is. As Founder of unGEEKED retreats, Cd has established a series of intimate events across the continent allowing small groups to meet and interact in close quarters with the movers and shakers in social media today. Our topic for #MMchat this evening was Issues Surrounding Brand Authenticity vs Personal Integrity!

This is only the tenth #MMchat we’ve held and see #MMchat for more details on MarketerMonday Chat our previous SPECIAL guests, transcripts and our upcoming schedule.

Thanks again to Cd as well as all of you AWESOME #MMchat tweeps who joined us and participated in getting down and unGEEKED in this very interactive chat!

Check out the full transcript of the chat at http://bit.ly/CdVann and please join us next week as Bill Boorman, @BillBoorman beams in October 11th at 8:00 pm EST to discuss the Marketing Benefits of Employee Engagement! See you all then!

Cheers

Jeff Ashcroft

@TheSocialCMO

Making the Most of LinkedIn Groups ~ #MMchat with Viveka von Rosen

For our ninth MarketerMonday Chat #MMchat our SPECIAL guest was Viveka von Rosen, The @LinkedInExpert. As CEO of Linked Into Business, Viveka enables business professionals to make personal connections in a professional manner and our topic for the evening was Making the Most of LinkedIn Groups. To get an idea of where Viveka is comng from, check out her first post on @TheSocialCMO Using LinkedIn Groups for Better Relationships and More Business!

This is only the ninth #MMchat we’ve held and see #MMchat for more details on MarketerMonday Chat our previous SPECIAL guests, transcripts and our upcoming schedule.

Thanks again to Viveka as well as all of you AWESOME #MMchat tweeps who joined us and participated in this vivacious and very interactive chat!

Check out the full transcript of the chat at http://bit.ly/VivekavonRosen and please join us next week as Cd Vann, @ThatWoman_Is joins us! Cd is the Founder of unGEEKED Retreats and a member of the @TheSocialCMO Crew and will be joining us October 4th at 8:00 pm EST to discuss Issues Surrounding Brand Authenticity vs Personal Integrity!

Cheers

Jeff Ashcroft

@TheSocialCMO

Online Demand Generation with @JeffTheSensei

For our eighth MarketerMonday Chat #MMchat our SPECIAL guest was Jeff Wilson aka @JeffTheSensei who is the Founder of Sensei Integrated and blogger extraordinaire at The Mountain Top and our topic for the evening was Online Demand Generation!

This is only the eighth #MMchat we’ve held and see #MMchat for more details on MarketerMonday Chat our previous SPECIAL guests, transcripts and our upcoming schedule.

Thanks again to Jeff as well as all of you AWESOME #MMchat tweeps who joined us and participated in this interesting and very interactive chat!

Also our first #MMchat takeaway gift was provided by Jeff in the form of this excellent presentation on Improving Website Conversion

Check out the full transcript of last night’s chat at http://bit.ly/JeffTheSensei and please join us next week as @LinkedInExpert Viveka von Rosen will be joining us September 27th at 8:00 pm EST to discuss Making the Most of LinkedIn Groups!

Cheers

Jeff Ashcroft

@TheSocialCMO

Introducing #Link4Lunch ~ A New Way of Sharing!

Always thinking about methods of encouraging and improving the productive sharing of quality information on Twitter, this week I have come up with the #Link4Lunch Hashtag.

It seems that many folks around the world are now are foregoing reading a paper at lunch and instead are looking at what others are posting on Twitter on a relatively random basis while scarfing down their sandwich or tofu & avocado salad.

So the concept is quite simple and aims to improve this user experience of casual lunchtime Twitterowsing through utilizing #Link4Lunch. What I am suggesting is that each tweep interested in participating in #Link4Lunch select what they think is the BEST and MOST INTERESTING link they have come across in the last 24 hours and post it between the hours of 12:00 noon and 1:00 pm using the hashtag #Link4Lunch.

I would suggest that each person only select and tweet one link each day and ensure that it is of GREAT quality to be their #Link4Lunch tweet. And honestly if you don’t have something you think is a great post, article, pic, comic, news story or something else then DON’T tweet a #Link4Lunch that day.

So here was the very first #Link4Lunch tweet I made today at 12:20pm and I plan to do the same everyday with the BEST link I find to share with all of you in the Twittersphere who follow @TheSocialCMO

To make it easy to follow everyone’s #Link4Lunch contribution each day I have already established a page on WhatTheHashtag http://wthashtag.com/link4lunch so that you can easily watch the #Link4Lunch stream without getting any mustard on you!

So I hope you all will give #Link4Lunch a go tomorrow between 12:00 noon & 1:00pm and we’ll all see where this one goes!

Cheers

Jeff Ashcroft

@TheSocialCMO

Encouraging Executive Participation in Social Media #MMchat with @ScottMonty

For our seventh MarketerMonday Chat #MMchat our SPECIAL guest was @ScottMonty who is the Global Digital & Multimedia Communications Manager at Ford and also the man who coined the term “tweetup” and our topic for the evening was Encouraging Executive Participation in Social Media!

This is only the seventh #MMchat we’ve held and see #MMchat for more details on MarketerMonday Chat our previous SPECIAL guests, transcripts and our upcoming schedule.

Thanks again to Scott as well as all of you AWESOME #MMchat tweeps who joined us and participated in this interesting and very interactive chat!

Check out the full transcript of tonite’s chat at http://bit.ly/Scott_Monty and please join us next week as @JeffTheSensei joins us! Jeff Wilson is Head Mountaineer at Sensei Integrated and a member of the @TheSocialCMO Crew and will be joining us September 20th at 8:00 pm EST to discuss Online Demand Generation!

Cheers

Jeff Ashcroft

@TheSocialCMO

Is Social Media the Cure for Apathy?

I’m not sure exactly when it happened, but somewhere over the last 50 years the majority of people in the world lost their mojo when it came to fighting for change. Didn’t matter whether the issue was big or small, even bad customer service and poor quality flourished because of the divide and conquer realities of slow one to one and the high cost of mass communication.

People grew tired and weak from being browbeaten into submission to the point where apathy set in when it came to believing in, mobilizing and exercising their power as an individual within society.

The ability for people to communicate, organize and take action around an issue or idea had become very slow, difficult and costly. Even more significantly, the poor results often seen by those who actually made the effort led many to accept “Is it really worth the bother?”

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Social Media Marketing Resources #MMchat with @KentHuffman

For our sixth MarketerMonday Chat #MMchat our SPECIAL guest was @KentHuffman the original founder of #MarketerMonday and our topic was Social Media Marketing Resources!

This is only the sixth #MMchat we’ve held and see #MMchat for more details on MarketerMonday Chat our previous SPECIAL guests, transcripts and our upcoming schedule.

Thanks again to Kent as well as all of you #MMchat tweeps who joined us and participated in this interesting and very interactive chat!

Check out the full transcript of tonite’s chat at http://bit.ly/KentHuffman and please join us in two weeks as @ScottMonty joins us! Scott Monty is the Head of Social Media for Ford and a member of the @TheSocialCMO Crew and will be joining us September 13th at 8:00 pm EST to discuss Encouraging Executive Participation in Social Media!

Cheers

Jeff Ashcroft

@TheSocialCMO

MarketerMonday Chat with @ckburgess & @mnburgess

Tonite we completed our fifth MarketerMonday Chat #MMchat with SPECIAL guests Cheryl @ckburgess & Mark @mnburgess and our topic was Agency Blueprint for Social Media Business.

This is only the fifth #MMchat we’ve held and over the last seven days have had 1,101 tweets by 179 contributors. See #MMchat for more details on MarketerMonday Chat our previous SPECIAL guests, transcripts and our upcoming schedule.

Thanks again to Cheryl & Mark as well as all of you who joined us and participated in this interesting and lively chat!

Check out the full transcript of tonite’s chat at http://bit.ly/SMblueprint and please join us next week as @KentHuffman joins us! Kent is the original founder of #MarketerMonday and will be joining us August 30th at 8:00 pm EST to discuss Social Media Resources.

Cheers

Jeff Ashcroft

@TheSocialCMO

TheSocialCMO unGeeked e’lite RT Contest

Commencing at 9:00pm on August 19th, 2010 and ending on September 30th, 2010 at 9:00pm, TheSocialCMO in association with unGeeked e’lite is running a draw for 3 – 3 day passes to the unGeeked e’lite retreat being held in Toronto, Canada from Oct 28th to Oct 30th, 2010

To enter the contest all entrants must tweet the below information in it’s entirety directly from their account and not using the Twitter retweet function as it does not provide the needed information for us to track entrants.

RT @TheSocialCMO RT & win 1 of 3 – 3-day tkts 4 unGeeked e’lite Toronto Oct 28-30 & Save w code THESOCIALCMO http://bit.ly/unGeeked #UGDraw

Please note that THESOCIALCMO discount code in the tweet provides users with a 10% discount on the 3-Day passes (early bird and regular)

Should users wish to get a discount on 2-day or 1-day passes, they may use the discount code SOCIALCMO to get a 5% discount

On October the 4th during MarketerMonday #MMchat SPECIAL guest CD will pick three winning numbers to determine who will win the three passes! The Twitter accounts of these three winners will be posted here.

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Lockheed Martin Launches Eureka Streams Open Source Project For Enterprise Social Networking

Lockheed Martin [NYSE: LMT] today (July 26, 2010) launched the Eureka StreamsTM open source project for enterprise social networking. Eureka Streams helps knowledge workers make informed decisions by finding relevant colleagues and groups, following their streams of activity, and engaging in conversation. Eureka Streams represents a new communication experience for knowledge workers, empowering them to pick and choose the channels of news, information, and conversation that add the most value to their day-to-day work.

Over the past four years, Lockheed Martin has developed and deployed proprietary social media solutions across its own enterprise based on commercial off-the-shelf software. These solutions have enabled its employees to collaboratively develop and share content through such tools as blogs and wikis. Eureka Streams complements content-focused tools by providing a simple and fast communication experience knowledge workers are accustomed to outside the workplace. With Eureka Streams, enterprises can provide this experience to their employees in a secure environment.

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