JeffAshcroft – Page 7 – THE SOCIAL CMO Blog

Rick Wion first #MarketerMonday Chat Guest!

July 26, 2010July 27, 2010 by TheSocialCMO

This evening at 8:00pm eastern marked the launch of the #MarketerMonday Chat utilizing hashtag #MMchat and Rick Wion @rdublife, Director of Social Media for McDonald’s was the first SPECIAL guest on the chat!

Tweetchat was hosted by yours truly @JeffAshcroft aka @TheSocialCMO and our topic was Social Media Alignment. Check out the full transcript of the chat which was lively with many great questions from the 77 people who joined in the chat posting almost 400 tweets! The only thing better than the questions were Rick’s insightful and interesting answers provided from his unique perspective as the Director, Social Media for McDonald’s.

Next Monday August 3rd, @TedRubin of #Opensky will be our second #MarketerMonday Chat SPECIAL guest and Relationship Commerce: Return on Relationship (ROR) will be the topic!

A SPECIAL thank you to Rick Wion for joining us and making this launch a very memorable evening indeed! And thanks to all of you who participated and please feel free to comment below on our inaugural #MarketerMonday Chat!

Cheers

Jeff Ashcroft

@TheSocialCMO

Meet #MarketerMonday Greats on #MMchat !

July 19, 2010June 7, 2011 by TheSocialCMO

MarketerMonday Chat or #MMchat for short was founded by @JeffAshcroft on July 26th, 2010 and every week since has featured a SPECIAL guest and generated an interesting and useful transcript.

Beginning on July 26th, 2010 we were pleased to announce that every #MarketerMonday at 8:00pm eastern we will feature a SPECIAL #MarketerMonday Chat guest on a LIVE tweetchat hosted by @TheSocialCMO !

These tweet chats will be conducted utilizing the hashtag #MMchat and can be followed through the #MMchat on Twitter search or through your favorite twitter tool! And our ongoing schedule for future chats as well as the links to transcripts from our chats already completed are always available at http://bit.ly/MMchat

Join us every #MarketerMonday evening to personally get to know, discuss cool topics and ask questions of our SPECIAL guests on #MarketerMonday Chat!

I’m VERY pleased to announce that our first #MarketerMonday chat SPECIAL guest on Monday July 26th will be none other than Rick Wion @rdublife Director, Social Media for McDonald’s and our topic for the chat will be Social Media Alignment! (Completed see blog post & transcript)

On August 2nd, 2010 our second #MarketerMonday chat SPECIAL guest will be Ted Rubin @TedRubin , CMO of #OpenSky and our topic will be Relationship Commerce.(Completed see blog post & transcript)

And on August 9th the fun continues with Karima-Catherine Goundiam @KarimaCatherine joining us to discuss Multilingual Social Media Platforms (Complete see transcript!)

On August 16th our very own world traveling storyteller @treypennington will join us to discuss Cut through the marketing clutter with storytelling(Complete see transcript!)

And on August 23rd one of the first and still most fervent #MarketerMonday fanatics Cheryl Burgess @ckburgess and Mark Burgess @mnburgess will join us to discuss the Agency Blueprint for Energizing Social Media Business! (Complete see transcript!)

On August the 30th we’re very pleased to have the orginator of #MarketerMonday on #MMchat @KentHuffman will be joining us for a discussion of Social Media Resources. (Complete see transcript!)

After a break for the Labor Day (Sept 6th) long weekend, #MMchat will continue on September 13th with SPECIAL guest @ScottMonty and our topic will be Encouraging Executive Participation in Social Media! (Complete see transcript!)

#MMchat SPECIAL guest on September 20th will be Jeff Wilson @jeffthesensei and our topic will be Online Demand Generation!
(Complete see transcript!)

REALLY pleased our #MMchat SPECIAL guest on September 27th will be Viveka von Rosen @LinkedInExpert and our topic will be Making the Most of LinkedIn Groups! (Complete see transcript!)

On Monday October 4th our #MMchat SPECIAL guest will be Cd Vann @ThatWoman_Is the famous Founder of unGEEKED and our topic will be Issues Surrounding Brand Authenticity vs Personal Integrity! (Complete see transcript!)

@BillBoorman a very prolific and vociferous tweetchatter will join us October 11th for #MMchat and our topic will be Marketing Benefits of Employee Engagement!(Complete see transcript!)

On Monday October 18th our #MMchat SPECIAL guest will be Judi Samuels @ChiefLemonHead and our topic will be True Love, True Loyalty (Complete see transcript!)

Our #MMchat SPECIAL guest on Monday October 25th will be @GlenGilmore the ever famous and original @Trendtracker to discuss what else but Tracking Trends via Social Media! (Complete see transcript!)

Our #MMchat SPECIAL guest on Monday November 1st will be @DannyBrown on the Increasing Role of Content as Engagement & Marketing Tool! (Complete see transcript!)

Our #MMchat SPECIAL guest on Monday November 8th will be Eric Qualman @equalman the Socialnomics dude to chat about The future: Social Search, Social Commerce & eReaders oh my! (Complete see transcript!)

Our #MMchat SPECIAL guest on Monday November 15th will be Chuck Martin @ChuckMartin1 to discuss It’s a Mobile World: Trends & Research (Complete see transcript!)

Our #MMchat SPECIAL guest on Monday November 22nd will be @ChrisBrogan to discuss The Role of Major Influencers in Cause Marketing! (Complete see transcript!)

Our #MMchat SPECIAL guest on Monday November 29th will be John Bernier @BernierJohn Empowerment Ninja of Bet Buy’s original Twelpforce and we’ll be talking Proactive Customer Service in a social media world!)(Complete see transcript!)

Our #MMchat SPECIAL guest on Monday December 6th was Amy @HowellMarketing and @AnneDGallaher to discuss the Impact and Value of Social Media in PR!(Complete see transcript!)

Our #MMchat SPECIAL guest on Monday December 13th will be Laura Fitton @Pistachio Author of Twitter for Dummies and pleased she has chosen #MMchat for the 1st stop on her virtual book Tour!(Complete see transcript!)

The #MMchat SPECIAL guest on Monday December 20th was @ShaneGibson Author of Guerrilla Social Media Marketing!(Complete see transcript!)

Our final #MMchat of 2010 is #MMchat The Year 2010 in Review with @JeffAshcroft on Monday December 27th. Reviewing all #MMchats held in 2010, suggestions for improvements and SPECIAL guests in 2011!(Complete see transcript!)

We continue to round out our future #MarketerMonday Chat schedule and are always looking for great suggestions for topics and SPECIAL guests so feel free to @ MSG or DM @TheSocialCMO with your suggestions.

So make the most of #MarketerMonday and get to know some of the people behind the GREAT suggestions of #MarketerMonday follows right here on #MarketerMonday Chat or #MMchat for short!

Cheers

Jeff Ashcroft

@TheSocialCMO

Facilitating Integration: Functional lines blurring due to social media

July 14, 2010November 14, 2010 by TheSocialCMO

At this point there seems to be few parts of traditional organizations and the functions within them that will not be touched or even perhaps radically altered by the forces of social media connectivity and communications. But there are still many naysayers out there asking

Why do we need social media?

Some typical responses from those who still don’t get it:

To share inane updates with random persons only hungering for us to follow them back?

To expose ourselves to just one more medium where avid advertisers can spam us into submission?

No if there wasn’t more than this, I would set the Twitter Fail Whale as my screensaver and never turn the application on again! (exercising maximum restraint to avoid mentioning obvious parallel to recent Twitter service uptime issues; oops I guess I just did, sorry @biz =)

Fortunately there’s more, much more to social media that can and will make a difference. A difference in one to one communications, one to many communications and most importantly to all manner of human organizations.

So what is functional integration and why should we all want more of it?

Easiest place to start is to think about what are all the things we hate most about typical organizations today?

Departments which have become little fiefdoms dedicated only to the glory of their self important manager to the detriment of all else.

Companies to whom suppliers and customers have become no more than predatory targets to latch onto and suck their blood until they die.

So what’s new, isn’t that just the way most big companies have been for the last 100 plus years?

And how’s social media going to make a difference in the face of such utter dysfunction?

Well first off there’s nothing better when it comes to Smashing the Silos with Social Media. So whether it’s between departments in one company or between companies needing to work together for improvement, the nature of hypercommunication via social media makes quick work of any little emperors who might try and get in the way.

Through social media, the truth always seems to find its way through any attempts to distort or stop it. There’s now just too many eyes and voices feeding a collective pool of information available to all for the truth not to emerge sooner or later.

So the bottom line for those companies or people who think they can go on treating their customers and co-workers like garbage is that their days are numbered.

Before, except in the most extreme of cases, they could easily divide and conquer those customers who dared to speak the truth about their shoddy service or products. Now a simple keyword search on Twitter reveals what the world really thinks of them. And if they also treat their employees in a similar manner, just what their employees also think of them.

Add to this their environmental record, product quality, social responsibility and even customer service and you get the picture of this new era of accountability and transparency.

And if we really would like to have some fun with this and truly make a difference, the simple application of the above to politics, countries and even the entire planet will reveal the ultimate potential.

Jeff Ashcroft

Video Interview: Social Media in the Supply Chain

June 19, 2010June 19, 2010 by TheSocialCMO

Happy to have the opportunity to share with all of you the video of an interview I did with SupplyChainBrain on Social Media in the Supply Chain recorded at the Aberdeen SCM Summit in San Francisco.

Even if you’re not in supply chain directly, many of the concepts discussed on employee engagement and empowerment can equally be applied in many industries and large organizations. As well one of my favorite topics lately which can also be generally applied is functional integration and this represents a key benefit to be gained through companies using social media.

This speaks to functional integration both within your own company but social media also facilitates the ability to more easily functionally integrate across company lines back to your suppliers and downstream to customers as well.

Once you’ve watched the video I’d be very interested in your sharing comments here and on the You Tube channel of how this resonates with you or any related experiences and successes you can share.

Cheers

Jeff Ashcroft

@TheSocialCMO

Maybe it isn’t too late to reverse the slide?

June 18, 2010June 18, 2010 by TheSocialCMO

I first saw this video a month or so ago during a web presentation on UstreamTV and asked the presenter via Twitter DM where he got it with unfortunately no reply.

Pleased to say I’ve come across it again and this time was able to score the embed code below to share it with you in case you haven’t seen it yet.

Sad to say it appears we’re from the Lost Generation but with thoughts and deeds like this video one can only hope the next generation with our attention and support can reverse the slide!

Jeff Ashcroft
@TheSocialCMO

Mastering social media is all about who LEADS!

June 13, 2010June 14, 2010 by TheSocialCMO

Having been continuously inundated for the last few years with social media how to books, articles, the five steps to the ten steps of social media greatness and so on, I am now at the point of saying enough already, STOP!

Under such duress my brain has been crying out for a way to crystallize a simplified explanation of the core requirements and sequence required to assist people and businesses to master social media in a straight forward, meaningful and practical manner.

And so recently the LEADS social media concept was born and simply stated, it is an acronym for Listen, Engage, Activate, Dominate and Social mandate or just LEADS for short.

Reaching out to The Social CMO community

June 13, 2010June 13, 2010 by TheSocialCMO

As you may have noticed from some recent tweets, The Social CMO Crew are writing a book, entitled surprisingly enough The Social CMO!

But before we embark on this illustrious effort we want to get your opinion and input. More than four hundred thousand of you now follow the various member accounts of The Social CMO Crew and I know most of you have opinions!

The structure for the first part of the book is based upon the LEADS concept which is outlined in the companion post Mastering social media is all about who LEADS!

With this in mind, we have posted the contents for the first The Social CMO book below for you to review and comment on. So please do read them through and add your comments and suggestions below.

Social CRM Excellence Awards Presented to Industry Leaders at Lithium Network Conference (LiNC)

June 6, 2010June 6, 2010 by TheSocialCMO

From Business Wire: Lithium Technologies, the leading provider of Social CRM solutions to power the customer network, announces the winners of the 2010 Social CRM Excellence Awards. With the dramatic growth in Social CRM adoption over the last 12 months, Lithium wanted to highlight the lengths companies were going to and the results that companies are realizing.

The awards represent the depth and breadth of social engagement that Lithium customers are achieving with their end customers. The categories in the Awards are designed to showcase the broad scope of the Lithium customer base – from customer support to social evangelism and how users immerse themselves in community activity on behalf of companies.

Atlassian’s Attains Big Milestone for Room to Read Through Cause Marketing

May 26, 2010May 26, 2010 by TheSocialCMO

Atlassian, makers of collaboration and developer tools, announced that its Starter license program has generated over $500,000 in donations to Room to Read, a global nonprofit organization focused on literacy and gender equality in education, in just 12-months. In April, 2009, Atlassian first introduced its Starter licenses to enable small teams and software startups of under 10 users to access its popular software products like the JIRA issue tracker and the Confluence wiki. Each Starter license costs only $10 and includes a perpetual license, full technical support and updates. To date over 31,000 licenses have been sold to over 14,000 unique customers.