TedRubin

To Many Businesses, Social is Still a Campaign-Based Tactic

 

ROR driving image IBM Summit

 

 

To many businesses, social is still a campaign-based tactic, viewed and managed separately from business operations. This is flawed thinking. Social media marketing needs to be woven into the fabric of all marketing and communications channels, and strategically managed from a 360-degree perspective. Why? Because social communication has worked its way into most aspects of your customers’ daily lives. There’s no way around it—people who frequent social channels want the companies they deal with to interact with them on those channels.

Read more

Ted Rubin and @BryanKramer at Brand Innovators SXSW14… Part 1 [video]

Ted and Bryan talk about life, love… No, really about Sx, Innovation, and Engagement.

Bryan Kramer is a Social Business Strategist and CEO of PureMatter where he’s led his agency to consistent growth over the last 10 years earning a spot as one of Silicon Valley’s fastest growing private companies by the Silicon Valley Business Journal.

Bryan has been listed as the 43rd most talked about marketer by global senior marketers in a report study via LeadTail, #26 by Kred as a Global Top CEO Influencer on Social Media (full list) and as one of The Top 50 Social CEOs on Twitter in the world by the Huffington Post. (full list). He was also identified as a Top 25 Influencer to follow on Forbes.com.

 

Screen Shot 2014-04-21 at 3.17.01 PM

http://www.youtube.com/watch?v=fvyASweNois

Let Go of the Fear and Own Social ~via @InsideCXM

Just about every business owner recognizes the importance of using social media. To that end, they arrange for web sites to be built, have accounts on all the major social networking sites, and regularly post information about what their businesses are offering and doing. While that’s fine, these efforts are still relying mainly on pushing information toward consumers and attempting to treat their responses like data. That’s where things need to change.

Read more

Develop an Acute Ability to Listen

What if your point of difference was an acute ability to listen?

What would that look like?

It always amazes me how many people cut me off mid-sentence, and don’t even let me get my answer out, after they ask me a direct question.

Yes, I recognize listening alone may not set you apart from the competition. From my experience, you may win more business using your ears and eyes than with any other marketing strategy. That’s because, with listening, you can understand your prospect, and that understanding will help you win new business.

blog15

 

Read more