TedRubin

Standout by “Liking” them before they “Like” you. It’s Basic #RonR!

I am confused. Every day brands and marketers are spending millions trying to get you to use, keep using, and share that you love their brands. But why aren’t they doing everything they can, and using some of those millions to do it (probably way less that they are spending on those marketing campaigns), making experiences with their brand remarkable. Opportunities to do this are given to brands each and every day and they simply, turn their heads, rave about their latest and great “campaign’ as if it were a military conquest, and pass up ways to really create customers for life.

I have been meaning to write this post for a while, and then today my friend, and brilliant marketing creative Bryan Kramer founder of PureMatter, mentioned via Facebook a “remarkable” experience he just had with Hertz and it got me fired up again.

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Cause Marketing: It’s All About Planning & Relationships ~via @Champions4Kids

Originally posted at Champions for Kids Blog: August 22nd, 2013 

Last week when we called out for guest posters on our blog Ted Rubin quickly stood up.  He is one of the great Champions for Kids that works at Collective Bias.  I was delighted to scheduled his post. He believes in cause marketing and was eager to share his thoughts on the topic.

 

 

Cause marketing in the digital age has never been easier (or harder). In one sense, there are a plethora of social platforms that offer a seemingly endless audience. On the other hand, managing campaigns across social can seem like herding cats; there’s so much to do, and so much noise that the process can seem overwhelming.

However, just like any other marketing (digital or otherwise), success always boils down to relationships. Developing relationships with partner businesses… developing relationships with donors… and keeping those relationships going beyond the campaign.

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The Voice of the Customer… Are You Listening?

 

 

With all the noise online today, people are tuning out things like advertisements and promotions from brands. When considering a product or service, what’s more important to them are the thoughts and opinions of their friends—especially in social media.  Reviews have become the first go-to resource for most people searching for something online these days, so brands need to pay attention to this trend.

For instance, when you’re looking at books to read on Amazon, don’t you check out the reviews to see what others thought about the book before you hit the “Add to Cart” button? It’s human nature to seek out the opinions of others who have tried something—from the books we read to the music we listen to—and especially big-ticket purchases.

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MY TOP TEN REALIZED BENEFITS OF TWITTER ~via @Sbarro CMO @SarahMcAloon

Guest post by Sarah McAloon… originally published at Full Impact Marketing

 

 

I’ve been thinking a lot about Twitter recently, both my personal use of it and for the brand I work on @sbarro.  For the last year I’ve been on a Twitter deep-dive and I’d say I’m an intermediate with ~900 followers.

I wanted to write this blog to help other executives realize the opportunities that I have found in Twitter, for themselves and for their brands.  If you know anyone who can benefit from Twitter please feel free to forward.

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Ted Rubin shares, with @newscomauHQ’s @ClaireRPorter, the top 10 things businesses are getting wrong on social media

Using social media to broadcast a campaign or initiative isn’t social media, says Ted Rubin.

BUSINESSES should stop tweeting so much and shut up and listen to what their followers are saying about their brands on social media, according to Ted Rubin, Chief Marketing Officer of social media company Collective Bias.

And he would know. Of all the CMOs in the world, Ted has the most Twitter followers.

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Real-Time Marketing: 4 Best Practice Examples of Getting It Right at the Right Time

Amazon, Walgreens, eBay, and Netflix—you know these companies. And if you’ve done business with them, or visited their websites, they know you, too. Not everything, of course—that would be creepy.  But they probably know more than you think; they probably placed you in a category or two; and they probably know you watch spy thrillers on the weekends and order four pairs of shoes for your kids to try on, but that you usually keep just one. Even though it seems invasive on the surface, you’re probably just fine with it. Why? Because they take that knowledge and enhance your experience using real-time marketing—at the right time.

 

The following marketing executives all know how to use real-time data to solve problems, offer support, and make recommendations based on your needs and interests. They have helped their companies establish customer loyalty by engaging in the proper context and allowing customers to feel control over the message, which leads to an emotional attachment with the brand and at the very core—a Return on Relationship.

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