Dave Cox: Terrific interview by my good friend +Bryan Kramer who chats with +Ted Rubin (“Return on Relationship” author) about getting social in the digital age and “looking each other in the eye digitally”
How to Find the ROI in Social
In the world of coordinated creation of social media stories, there’s typically two kinds of success, or ROI, on social campaigns – Cost Mitigation, and Sales Increase. And I believe there is a Return on Relationship (ROR) fostered by all brand relevant content and communication… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents, ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing.
Tips On Building Your Brand With Social Media [video]
https://www.youtube.com/watch?v=TqvE_lUCw08
Published on May 20, 2014
Powerful Tips On Building Your Brand With Social Media interview with Ted Rubin. Join us as Bill Turley of Trust Based Lawyer Marketing™http://www.TrustBasedLawyerMarketing.com interviews social media brand building guru Ted Rubin of http://TedRubin.com/ as he shares with us how to build your brand using social media streams like Facebook and Twitter, and also talks about the importance of knowing that Brands are from mars and consumers are from venus.
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Here is a recap of the video:
0:46 What Is The Relationship On Brand and Reputation?
1:44 How To Build Your Brand Through Facebook?
3:27 How To Make A Human Connection On Social Media
4:32 How To Use Customer Service To Develop Relationships
6:00 Brands Are From Mars and Consumers Are From Venus
6:59 Pick Up The Phone and Connect By Call Folks
SocialMedia Marketing World: Have We Lost the Social in SocialMedia? #ThatsUtterNonsense
Be sure to watch for the “That’s Utter Nonsense” Moments with Ted Rubin at minute 20:15 and Nichole Kelly at 21:50 
The #ThatsUtterNonsense Podcastwill be launching soon. Nichole and I are ready to go!
Welcome to the ‘Age of Influence’
In 1997 when I joined Seth Godin at Yoyodyne, people were calling the Internet… New Media. But there was nothing really new. It was simply traditional media in a new wrapper… nothing new at all.
Conversation is the Ultimate Content
Make your content focused on conversation instead of thinking of yourself as a media business like so many are now preaching. Instead think of your brand as the people who make it up, and change the focus from “Convince & Convert” to “Converse & Convert!” Content creates conversation between you and more importantly amongst others.
How Can a Brand Stand Out in Social?
To me it is really simple, if you want to stand out then do what most others are not doing, actually be social when using social media. Put on your human face, and look to make friends and build relationships. It is not about how many will actually look to do that with you, but that you make that a part of your social DNA for the world to see.
Evolving Stories from Marketed Communication To Co-Creation
THEME#7 OF POST SERIES ON HUMANIZING BRAND STORYTELLING
Not all brand stories are created equal. Nor do they have the same social value. The traditional process of brand storytelling that uses advertising, collateral, digital etc., is a process owned and lead by a brand/business and their agency partners. Such forms of brand communication will usually attempt to talk “to” people through an out-bound (push) marketing approach (see Theme #2 regarding Mass Media Push). Contrast this to brand stories born externally, crafted by people about brands, and in collaboration with brands. These stories are usually inspired by direct experiences, emotional connections, and engagement opportunities that allow people to be heard, and/or co-create directly with brands themselves. The outcomes are people-powered brand stories that represent a new form of value, or social currency. As more than 80% of all online content is now user generated, the value of user generated brand stories will only grow exponentially. The social currency value of content will ultimately depend on the perceived authenticity of the story itself, and the share of human versus manufactured voice, within brand communication.
Men are from Mars, Women Like Social Media ~via @InsideCXM
More than once, I’ve read statistics that demonstrate how women are much more likely to use social media than men. Some of those statistics focus on the specific role a woman may have in life. One that I noticed specifically mentioned how quite a few mothers utilize social media to do something that women have always done well – communicate their likes and dislikes.