Alone we can do so little; together we can do so much!
My mom was the one in the neighborhood who always was available to drive to and from any activity, and she insisted on taking anyone home who did not have a ride. She worked full-time as an elementary school teacher but always managed to make the time, be there for anything and everything, and show sincere interest. She was also welcome at all sporting events until the day she walked on a wrestling mat to tell the referee how to do his job. After that she was banned – LOL.
Infographics are a great way to convey information and data visually to a broad audience and make your content easily shareable. As part of an overall branding, marketing and, syndication strategy, infographics are a great tool. The infographic helps to simplify your message through visuals, making it easier to understand, and empowers others to share and interact with the content very often much more so than the blog post itself.
Social Media Myths Busted with Ted Rubin and Laura Rubinstein
Streamed live on Apr 16, 2014
http://socialmediamythsbusted.com How To Turn Your Social Media Resistance Into Revenues. Interview with Ted Rubin
To many businesses, social is still a campaign-based tactic, viewed and managed separately from business operations. This is flawed thinking. Social media marketing needs to be woven into the fabric of all marketing and communications channels, and strategically managed from a 360-degree perspective. Why? Because social communication has worked its way into most aspects of your customers’ daily lives. There’s no way around it—people who frequent social channels want the companies they deal with to interact with them on those channels.
Ted and Bryan talk about life, love… No, really about Sx, Innovation, and Engagement.
Bryan Kramer is a Social Business Strategist and CEO of PureMatter where he’s led his agency to consistent growth over the last 10 years earning a spot as one of Silicon Valley’s fastest growing private companies by the Silicon Valley Business Journal.
Bryan has been listed as the 43rd most talked about marketer by global senior marketers in a report study via LeadTail, #26 by Kred as a Global Top CEO Influencer on Social Media (full list) and as one of The Top 50 Social CEOs on Twitter in the world by the Huffington Post. (full list). He was also identified as a Top 25 Influencer to follow on Forbes.com.
We’re under attack! Social, mobile, real-time, cloud, big data…it’s coming at us all at once! Rather than miss out, many brands are jumping from trend to trend as a way of staying relevant in an increasingly digital market.
Facebook, Twitter, Youtube, Foursquare, Instagram, Pinterest…we’re covered. We have and had a strategy for a while now.
Mobile. Yep, we’ve got an app for that…plus we’ve got adaptive and responsive web design that makes old sites new again!
Snapchat…our brilliant strategy vanishes in 5,4,3,2,1.
Jelly? We’ve got the answer.
The traveling salesman, the carnival barker and the old-time businessman can hit and run. Make the sale, cut your costs, move on.
Today, though, in the connection economy, two huge factors are at work:
1. Subscription. The lifetime value of a customer is high and getting higher. You might buy $50,000 from one grocery store over time. If you own an inkjet printer, it might come to a thousand dollars a year in toner expenses, with a profit margin approaching 90%…
2. Spreading the word. Every customer is also a media outlet and a publisher if she chooses to be. That means that unhappy news spreads far and fast (and that remarkable products and services need lower ad budgets).
But this seems to be almost impossibly difficult for companies to embrace. A simple example:
