What you post here is UP TO YOU… no one else.
I Was Asked Last Night…
“How do I make a difference tomorrow, or right now, and going forward. I’m just a small cog… AND, what CAN I do regardless… for me and my company?”
LinkedIn Response, When Someone Tells You What You Should and Should Not Post…
First of all… curious who made you the arbiter of what does and does not belong on LinkedIn?
Simplicity Is The New Everyday Low Price
Consumers have always valued simplicity, in part because it’s often not so easy to find with the retail experience. Think about how complicated it was to order something before the digital age, and how much waiting was involved. Anyone who has ever ordered something from a catalogue in the mail will know what I mean.
Tips For Generating Better Customer Experience
Success in marketing goes hand in hand with good customer experience. Need to up your customer experience game? Ted Rubin breaks down how. ~via RockstarCMO
The Most Overlooked and Critical Component of Customer Experience
In quantum mechanics there is a rule: when particles are observed, they behave differently. We found out in the late ’90s, via various experiments, that electrons act as either particles or waves, depending on whether they were observed. What does that have to do with marketing, you say?
Retailers: Discounting Your Way Out of Trouble Is a Death Spiral
Why ditching the discount and dialing up the customer experience (with a focus on flexibility) is more likely to deliver success.
When a marquee brand or major, traditional retailer releases a disastrous earnings outlook, what is the first thing they usually do in an effort to bail themselves out? Far too often, they believe that they can discount and promote their way back into customers’ hearts, which misses the entire point of why they’re in trouble in the first place.
Why The Future Of Retail Is Not About The US
Think America is the be-all and end-all of retail? Think again. Ted Rubin, acting CMO of Brand Innovators and co-founder of Prevailing Path, explores why we need to look further than the States to understand where the future of retail really lies.
A Network give you Reach, BUT a Community gives you Power!
Networks Connect… Communities Care
A small, passionate community of like-minded people can often accomplish far more than a larger, less-connected group working on the same challenge. Building a dedicated community takes effort, but it’s one of the most effective ways to build your brand, your business, your home. The power of relationships scales up when you create opportunities for passionate people to connect.
Closing Time: 20 Major Retailers That Likely Won’t Exist In 10 Years
Visit your favorite shopping mall – if you still have a favorite – and you can already see the seismic shift in retail taking place across the country. When was the last time you visited a Sports Authority, or RadioShack? What about bargain retailers like Payless Shoes, or kid-friendly stops like Gymboree?