Ted Talks About… Looking People in the Eye Digitally [video]

 

My New Book Available Now… HOW TO LOOK PEOPLE IN THE EYE DIGITALLY 

In How to Look People in the Eye Digitally, Ted re-introduces us to the one-on-one communication skills we’ve forgotten in our rush to new technologies. He shows us how we’ve let social and mobile technologies hold us back, and teaches us new ways to use the people skills we already have to stay connected in an authentic, human way.

~Previously posted at TedRubin.com

Return on Relationship, #RonR, is Measured…

$ vs Value

ROR, #RonR, is measured through organic engagement, community management, sentiment monitoring and so much more. It all comes down to one word: Value. How do your social media efforts create value for you, as a brand, and for your audience? What prompts that viewer to come back to your social channel(s) and to any other place you are looking to drive them to?

Read more

“Life isn’t about Finding Yourself. Life is about CREATING Yourself.” #RonR

Screen Shot 2014-12-22 at 9.39.10 AM

The title of this post is a George Bernard Shaw quote I employ with my daughters in the hopes I will impress upon them, in a small way with a few words, what I will say here with many more words than their attention spans will allow. How many times have you heard that some person or other is on a quest to “find themselves?” Many times we hear it in relation to a young person starting out in life to find their purpose, or when an older person jokes about what they want to be when they “grow up.”

Read more

Creating Content, It’s Easy

Screen Shot 2014-10-31 at 5.04.42 PM

Take your most popular tweets and FB posts, or the ones you feel most passionately about, and use them to develop blog posts. You don’t have to write three pages; you don’t even have to write four paragraphs. Seth Godin is one of the most successful bloggers in the marketing world, and he writes in two- to three-sentence paragraphs. He’s a master at expressing ideas that are thought-provoking and easy to read. People are time pressed these days and content can be overwhelming, so make it valuable and easy to read.

Read more