#RonR
Collecting Customer Data: The Trust Exchange ~via @InsideCXM
Big Data. Big Brother. The NSA debacle. People in the United States are feeling vulnerable. And with all the publicity surrounding online security hacks and stolen account numbers (not to mention all-out identity theft), is it any wonder that consumers are leery of giving brands their personal information?
Develop an Acute Ability to Listen
What if your point of difference was an acute ability to listen?
What would that look like?
It always amazes me how many people cut me off mid-sentence, and don’t even let me get my answer out, after they ask me a direct question.
Yes, I recognize listening alone may not set you apart from the competition. From my experience, you may win more business using your ears and eyes than with any other marketing strategy. That’s because, with listening, you can understand your prospect, and that understanding will help you win new business.
The Shorty Interview with Ted Rubin
How much time do you spend online?
Many hours per day… depending upon whether I am in meetings, speaking or at an event or brand meeting.
How do you imagine Twitter changing?
I don’t imagine, but my use will evolve as necessary w/the platform the same as it has with the changes to Facebook. It’s about the people.
Who do you admire most for his or her use of Twitter?
@ValaAfshar
What’s the funniest celebrity tweet you saw in this past year?
I don’t pay too much attention.
How do you pronounce GIF?
JIF
Why’d you start tweeting?
Because back in 2008 @OzSultan told me I had to be on Twitter and @rhollander, believe it or not walked me through the basics.
Small Businesses and Large Alike Need to…
Small businesses and large alike need to shut up and listen instead of using social media as an advertising and broadcasting tool.
They are too worried about who has more Twitter followers and about who has more fans on Facebook. They’re worried about who is getting the message out more consistently on those platforms rather than taking the amazing amount of market intelligence available to them by looking at people that are following them and reading what they are writing on their own pages.
Businesses need to spend less time tweeting and posting to Facebook, and more time reading, listening and understanding what it is their customers really want. They can’t expect to use social media only when it is convenient for them and expect customers to remain engaged.
Way too few companies are empowering their employees on social media, seeing it as a threat instead of a benefit. Small business needs to recognize that their best advocates are their employees. Empower your employees and they will power your brand.
Forget B2B or B2C and Focus on BwB or BwC Instead ~guest post via @BLichtenwalner
The terms “Business to Business” (B2B) and “Business to Consumer” (B2C) are outdated. These terms imply your business is doing something to a customer. That may be how business was conducted decades ago, but it’s always been better – and is now necessary – to conduct business with your customer. Business to a customer is a transaction. Business with a customer is a relationship.Whether your customer is a business or a consumer, they prefer a relationship over a transaction.
The Inimitable @markwschaefer interviews Ted Rubin [video]
Originally posted at BusinessGrow.com
Ted Rubin has been on the forefront of social media marketing innovation but when I asked him what was his exciting him about the future, he had a very surprising answer. I liked the conversation so much that I knew I needed to record it for all my friends on {grow}! It’s a short interview but Ted talks fast so he covers a lot of ground, including:
– Disconnect between agency pitches and business needs
– The glacial rate of social media change at the enterprise level
– The number one reason social media is not being spread to employees
– The need for a small-town mentality on the web
I’m sure you’ll enjoy this discussion. Let me know what you think in the comment section below!
Important Advice for Reaching Out via LinkedIn and Facebook
A little advice for people here using LinkedIn and Facebook, more of a very strong suggestion… stop sending out invites without a personalized note, and best if that note offers a reason you want to connect.
Just saying people… it’s all about building relationships, not just being connected, and the first step of that relationship is the introduction… especially if we have never met!
