The State of the Twitterverse 2012

The first time I wrote about Twitter was March 2007. My, how time and Tweets fly. With 500 million registered users and 250 million Tweets flying across the Twitterverse every day, Twitter has become a fabric of our digital culture. Twitter is now ingrained in our digital DNA and is reflected in our lifestyle and how we connect and communicate with one another.

While many struggle to understand its utility or its significance in the greater world of media, it is the most efficient global information network in existence today. News no longer breaks, it Tweets. People have demonstrated the speed and efficacy of social networking by connecting to one another based on interests (interest graph) rather then limiting connections to relationships (social graph).  Twitter represents a promising intersection of new media, relationships, traditional media and information to form one highly connected human network.

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2012 Social Marketing & New Media Predictions

Awareness Networks released insights and prognosis from 34 business and marketing leaders as part of its 2012 Social Marketing and New Media Predictions report.It’s written for marketing strategists, brand marketers and consults and those working in agencies. I think you’ll find it interesting to say the least and perhaps even prescriptive.

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A Conversation about 2011 – 2012 Trends in Social Media

While attending LeWeb in Paris, I caught up with the 99Faces crew to discuss trends in social media for 2011 and 2012.

Among the many topics we touch, we spent a fair amount of time exploring the evolving influence of social media on…

  • Mainstream lifestyle and culture
  • The rise of curation
  • Elevating the importance of transparency and engagement between businesses and customers
  • Businesses dynamics and the need to open the doors between silos
  • Politics and organizing the “brilliance” of the crowds

I hope you enjoy the discussion!


Brian Solis at LeWeb about Trends in Social Media 2011 from 99FACES.

Brian Solis



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