The marketing communications toolbox is exploding, and social media is fast becoming a game changer for businesses of all sizes and industries. We work with clients who understand the value of powerful language and smart marketing; so we don’t have to spend time educating them on why they should stay current with technology and new media channels. But we’ve had many conversations with people, even communications professionals, who continue to ignore the information channels on the social web. Why? Here are 3 of the most common social media myths and excuses we hear: