.jpg "Alan Mulally")
Photo courtesy of Flickr Ford APA
One of the most valuable shifts in business communication is taking place on Twitter: a global audience can now learn from industry leaders and apply high-level advice in real time. At Amazon.com, there are 28,242 books written specifically on business strategy. Since it’s impossible to read and filter all that advice, there are competitive advantages to connecting with executives and learning from a primary source. And even more valuable to have access to a Fortune 10 executive’s insight.
On March 31, Ford Motor Company CEO Alan Mulally joined members of his management team at the New York International Auto Show for 30 minutes on Twitter. Pictured with Digital Communications Director Scott Montyand fresh from co-chairing the prestigious China Development Forum (CDF) in Beijing, Mulally was available for conversation and questions. Named one of Barron’s World’s Greatest CEOs in March, Alan Mulally’s accessibility defines Ford’s corporate culture.