I realized in penning this particular article that there are some brands who simply will not care. They will not care about crossing any lines – fine or otherwise. They will do whatever it takes, regardless of such minor details as ethics and morals, to move their product, whatever said product may be.
They will go right on doing what they’ve always done which is to essentially use any medium necessary – email, print, direct marketing, TV, radio, mobile and on and on to drive their message home to as many consumers they possibly can.
For these brands there is no line between capitalism and capitalization.