Those who know me know that I am passionate about a lot of things when it comes to the world of marketing, advertising, branding and social media. From the latest campaign for Brand X to the latest techno-advance, I want to know about it, learn about it and in some 
But perhaps what truly gets my passion meter on the rise is when I hear of a brand doing something for the betterment of all of us; to truly have a profound and positive impact on we humans.
That is why I am here today. To tell you of a phenomenal campaign that seeks to do good for the world – in a big way.