@AnneDGallaher

5 Tips for Building a Positive Personal Brand Online

Anne Deeter GallaherWhenever I speak to a group of young people, I learn something from these bright Millenials—it’s a mini-focus group that helps me stay connected to the ideas, curiosity, and adaptability of digital natives. Whether I’m sharing with a social media savvy audience at Social Slam in Knoxville, TN, or with a small group of students who are members of Harrisburg University’s Social Media Club, I reinforce that managing our reputation online is imperative.

As founder of the Harrisburg Social Media Club and owner of a marketing/PR firm that integrates digital into every client’s marketing plan, I see the power of positive personal branding firsthand.  Although the channels have changed since I graduated from college decades ago, the same rules of good manners and self-discipline apply.

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The Business Case for Social Media: Straight Talk to the CFO

“If you doubt that social media is effective or delivers ROI, count the business owners who have flown to Social Slam 2011, in Knoxville, Tennessee, at our own expense. We own marketing/PR firms and generally bill by the hour. What’s the cost of a firm’s time? What’s the value of engaging on a panel of social media practitioners? Is there a business case? We are your proof.”  – Anne Deeter Gallaher

“Strategy is all about how to deploy scarce resources.”  – Dale Evans, CFO, The Scotts Miracle-Gro Company

CFOs are thinking about how to create shareholder value: tell them how social media will help with better communication, investor relations, wiser investments, better returns, more referrals, more press, and stronger communities.

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