authenticity

#MMchat with Cd Vann…LIVE and unGEEKED!

For our tenth MarketerMonday Chat #MMchat our SPECIAL guest was Cd Vann, @ThatWoman_Is. As Founder of unGEEKED retreats, Cd has established a series of intimate events across the continent allowing small groups to meet and interact in close quarters with the movers and shakers in social media today. Our topic for #MMchat this evening was Issues Surrounding Brand Authenticity vs Personal Integrity!

This is only the tenth #MMchat we’ve held and see #MMchat for more details on MarketerMonday Chat our previous SPECIAL guests, transcripts and our upcoming schedule.

Thanks again to Cd as well as all of you AWESOME #MMchat tweeps who joined us and participated in getting down and unGEEKED in this very interactive chat!

Check out the full transcript of the chat at http://bit.ly/CdVann and please join us next week as Bill Boorman, @BillBoorman beams in October 11th at 8:00 pm EST to discuss the Marketing Benefits of Employee Engagement! See you all then!

Cheers

Jeff Ashcroft

@TheSocialCMO

Moms pride themselves on being savvy consumers

This is what I have learned from my association with a large group of Mommy Bloggers over the past year and from being the CMO of e.l.f. Cosmetics.

Moms pride themselves on being savvy consumers who can sniff out a poseur brand. Brands need to be the conduit for information to moms from other moms and from experts, but be wary of star power… celebrities don’t cut it. Marketers that have a mom’s trust have worked to earn it, by making good products, offering relevant advice and engaging those moms. All peers have influence to some degree… especially when marketing to women so the more you understand the relate to the community the better off the brand. If you market to women recognize and benefit from the value women place on authenticity. Women are busy with multiple responsibilities so keep your site’s navigation intuitive and simple, and keep your message clear and concise.

The bottom line: Brand marketing (especially to women) in a social media world… it’s about relevance, transparency and authenticity.