From PRnewswire: Leading strategic marketing and research consultancy KAE, in conjunction with Toluna, a global pioneer in online polls, surveys and opinions, this week reveal the startling findings of a new research study into the opinions of consumers towards the potential of technology giant, Apple, breaking into the banking sector.
The survey, using Toluna’s global research panel community of 4 million consumers worldwide, collected data from over 5,000 respondents, across the US and UK, and revealed that one in ten people (10%) would consider banking with Apple. Of those who are already Apple customers, 43% would switch to Apple for their day to day banking needs.