benefits

Creating Expert Communities with Tweetchats

In June #MMchat aka #MarketerMonday chat will be held for the 100th time!

Established July 26th, 2010 #MMchat has become a weekly tradition for an ever expanding number of CMOs, marketers and others working in and around the digital social networking space. And all of us at @TheSocialCMO were recently very pleased when #MMchat was named one of the 15 Essential Social Marketing Twitter Chats by Mashable.

One of the most elusive goals of transient social networks remains the creation of sustainable ongoing communities of interest. Tweetchats are an excellent way to not only establish such an expert community, but to also keep it engaged and growing on an ongoing basis.

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Marketing Benefits of Employee Engagement #MMchat with @BillBoorman

HR met marketing during our eleventh MarketerMonday Chat #MMchat and our SPECIAL guest, @BillBoorman made the introduction last night. A recruiting industry rockstar, Bill spent 27 years in and around the headhunting industry and is what you might call a veteran!. @BillBoorman then decided to become a social media amateur and founded #tru events and has run 6 unconferences with 4 more planned before Feb, all marketed/built through social media. Our topic for #MMchat this evening was the Marketing Benefits of Employee Engagement and anyone who thinks the two can be managed seperately in the future may wish to think again!

This is only the eleventh #MMchat we’ve held and see #MMchat for more details on MarketerMonday Chat our previous SPECIAL guests, transcripts and our upcoming schedule.

Thanks again to @BillBoorman as well as all of you AWESOME #MMchat tweeps who joined us and participated for a truly ENGAGING and very interactive chat!

Check out the full transcript of the chat at http://bit.ly/BillBoorman and please join us next week as Judi Samuels, @ChiefLemonhead arrives on October 18th at 8:00 pm EST for True Love, True Loyalty! See you all then!

Cheers

Jeff Ashcroft

@TheSocialCMO