brand advocate – THE SOCIAL CMO Blog

Two New Yorkers Collaborate to be the Voice for Restless Brands

August 29, 2016 by Ted Rubin

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Anyone who knows me knows I am all about the power of relationships. Every once in a while, something unexpected happens that seems almost too good to be true.

So two months and 53,000 YouTube views ago, I had no idea something this unpredictable would happen….

Over the course of 5 episodes, we’ve:

trampled on a Chipotle campaign,
discussed when to (and when NOT to) use humor in branding and how James Corden gets it right
clarified the liability of cliches and a closely guarded branding secret
crystallized how a new retail brand is crushing it (with $225 million in sales) in a $40 billion category, and
unveiled how GEICO, Oreo and Old Spice use 2 rules that help convert commodities into a must-have brands.

I am talking about this new collaboration I am super pumped over: The David and Ted Talk Show.

Why Relationships & Advocacy Are Keys to Social Success (Webinar via @EngageSciences)

October 25, 2013December 20, 2014 by Ted Rubin

http://www.youtube.com/watch?v=yNsNdk1yOsE

October 23, 2013 by engagesciences

On Tuesday October 22 Richard Jones, the CEO of EngageSciences was joined by Ted Rubin, globally recognised as the most followed CMO on Twitter for a live webinar on “Why Relationships and Advocacy Are The Keys to Social Success”.

A Conversation with Ted Rubin

August 1, 2013December 20, 2014 by Ted Rubin

Welcome to “a conversation,” a production of bowden2bowden llc with the intent to engage todays top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in today’s digital space. A discussion

The Power of Community in Social Media ~via @GenFabulous

July 16, 2013December 20, 2014 by Ted Rubin

by Chloe Jeffreys on July 11, 2013 in Coffee with Chloe, GenFabTV, Social Media – VIDEO interview below

Last year at BlogHer I had the chance to meet Ted Rubin, co-author of Return on Relationship, in person, but didn’t take it.http://www.youtube.com/watch?v=TTm5jhlYhTs&feature=player_embedded

Give your Brand a “Personality Test”

July 10, 2013December 20, 2014 by Ted Rubin

Have you given your brand a “personality test” lately? When you think of big brands that stand out, what comes to mind—just their product, or how their communications make you feel about them? It used to be that mass advertising was the way brands developed a personality, but that’s no longer the case. With today’s social communications being so important to a brand’s reputation and perception in the marketplace, finding a way to involve your friends and followers in building that personality is essential.

I’ll give you a few good big-brand examples (personal disclaimer… Duane Reade and Mastercard are Collective Bias clients).

The Content “IS” the Ad

July 7, 2013December 20, 2014 by Ted Rubin

There’s a lot of angst in marketing land right now. With Google’s Panda and Penguin changes and social algorithms that favor engagement, it may look as though SEO is dead, or that traditional ads will soon be going the way of the dodo. What’s a marketer to think? Are we supposed to throw out everything we learned about marketing and advertising to date and learn to ride a new horse? How the heck are we supposed to get in front of customers now?

Well, things ARE changing. Traditional advertising isn’t yet extinct, but there is simply too much noise out there, and people are sick of it. They’re shutting out the blast advertising that has crept into every aspect of their lives and centering in on the things they truly care about—friends, family, and social connections. You need to take a step back and study this shift in order to take advantage of it.

Blogging Strategy as it Relates to Building Relationships

June 27, 2013December 20, 2014 by Ted Rubin

Your personal and/or company blog, to me, should be at the heart of your social presence and be a driver for valuable content that can be used in so many places.

Here are a few things to consider in addition to just posting articles and working the SEO angle… four places to concentrate to enhance engagement:

1. User-Friendly Navigation: Keeping your blog easy to navigate with intuitive category labels will help people find the information they seek much faster. Here again, doing your research on what your customers are looking for is essential. Also, make it easy for readers to leave comments and share your posts on various channels.

Six Business Mistakes You Should Never Make Twice

February 19, 2013December 21, 2014 by Steve Olenski

Failure. It’s a word no marketer, business owner, entrepreneur wants to hear, but it can be a valuable lesson. Earlier this year, I wrote about the one mistake retail brands make when it comes to Twitter: not engaging with customers on a regular basis.

That’s one big failure.

Alan E. Hall has seen many related mistakes during his 40+ years as a serial entrepreneur, angel investor and venture capitalist. Like most of us, he’s made his fair share of foolish business mistakes along the way. Some even caused the end of a venture.

He’s watched others make mistakes in their businesses as well, some very visible. Fortunately, Hall learned something powerful and vital from each mistake, no matter the outcome. Big lesson learned: Don’t make them again.

How One Brand Won And Lost During The Same Super Bowl

February 5, 2013December 21, 2014 by Steve Olenski

The Super Bowl is now two days removed but most assuredly it is still a topic of discussion among sports fans and marketers alike as we discuss the highs and the lows from the play on the field and off it on their mobile device, via social media and of course around the good old water cooler.

For the record I did predict the Ravens would beat the Niners in Super Bowl XLVII. I had the final score at 31-27 but hey, I was close enough. And no, I had no great insight, I just figured the Ravens would find a way to win, which they did.

So while the sports fan in me would love to write a piece about the game itself and specifically why I think the Ravens won, in this forum and in this context, the name of the game is branding and advertising. I’m sure each of you have your own personal favorites or perhaps you’re like me and were not “blown away” by any one particular spot

Before I get to the one brand I think both won AND lost in Super Bowl XLVII, let me not-so-gently remind everyone that in reality we don’t what spot won or lost and we won’t know for some time.

Why?

What Brands And Marketers Can Learn From A Flight Attendant

February 4, 2013December 21, 2014 by Steve Olenski

The word “transparency” has become quite popular over the last few years. It is most often used in the social media world and anything related to anything in the online space for that matter.

The need for brands, marketers – truthfully all of us, to be completely transparent is paramount in today’s world.

This past July I wrote an article A Transparent, Live Case Study Of A Company Going Social which told the story of a company called Domo, its CEO Josh James and his very forward-thinking ideas on the use of social media among his employees.

So that’s one example of the use of the word “transparent.”

Back in 2010 I wrote a piece entitled About that whole transparency in social media thing…