In the physical world, when our trusted and valued friends come to visit our house, we often welcome them by saying, “Come in…make yourselves at home!” In the virtual world, do you do the same thing? When customers and prospects visit your online site, do they feel at home there?
Think about retailers that offer snacks, coffee, samples, valuable information, and sometimes even entertainment in their shops. They create a welcoming atmosphere for their customers because they know it will encourage them to stay around the shop, browsing the products and learning more about the brand…and greatly increasing the chances of a sale.
Your online site needs to do the same thing. What do you do to make your current and prospective customers feel comfortable? What are you doing to add value to their day? What experience are you giving them? In other words, how are you inspiring them to stick around now and return later…with their friends?