Alone we can do so little; together we can do so much!
http://www.youtube.com/watch?v=yNsNdk1yOsE
October 23, 2013 by engagesciences
On Tuesday October 22 Richard Jones, the CEO of EngageSciences was joined by Ted Rubin, globally recognised as the most followed CMO on Twitter for a live webinar on “Why Relationships and Advocacy Are The Keys to Social Success”.
~via Wired City… New York City drug store giant Duane Reade is connecting with more customers via social media.
Its Twitter fan base surpassed 1 million followers, a major milestone for the Walgreen-operated drug store chain among the drug, food and mass-arena segment. Duane Reade has raised its presence on Twitter more than 6,000 percent in the past year.
All of your employees work in the marketing department, at least to some extent, and they need to understand the role they play. But to create a strong foundation for customer loyalty management, there are a few departments within your company that absolutely need to sync with marketing. Your customer service department is the most important.
Here are four ways you can leverage your customer service team to effectively manage customer loyalty, build relationships, and turn customers into fans. Think Return on Relationship… because there is no better time than when your customers reach out to you.
The evening of October 08, 2013 – October 10, 2013 – Los Angeles, CA
I have personally attended 7 Summits and have ALWAYS left wishing there was another I could attend the very next month. Looking forward to Keynoting and discussing Influencer Marketing with Tami Cannizzaro and Bryan Kramer
Stay Connected, networked and work with your peers, behind closed doors… No vendor selling permitted
120+ Heads of Marketing to Attend with 40 Leading Sessions
What Marketing Executives get from the Summit
1. Solve your biggest challenges as a marketing executive
2. Build you rnetwork and start lifelong relationships with CMO’s
3. Learn high impact ideas for leading your marketing team and buildling credibility with your CEO & Board
4. Recharge your battery and get inspired for success in 2013 and 2014!
“By far the most valuable CMO event I attended so far in 2013. The most engaged group of CMOs I know” – Paula Puelo, CMO, Michaels
“Every CMO Club Summit I attend I end up with 2-3 year impacting ideas for my company. Nothing is better than getting great ideas from your peers without vendor selling” – Evan Greene, CMO, The Recording Academy
“Engaged marketing heads, focused on helping each other, behind closed doors. Great inspiration as well” – Fred Neil, VP Marketing, The Home Depot
“I have never been in the same room with so many bright marketers and leaders, all focused on helping each other. Unlike anything else I have ever attended. The post summit engagement with other CMOs is amazing as well.” – Nancy Smith, CMO, iRobot
“Nothing challenges me more to improve as a leader to my team, then seeing what others are doing to motivate and lead their organizations – Thanks to The CMO Club for creating a real community of CMOs.” – Ashley Sheetz, CMO, Gamestop.
I’m keynoting the Brand Innovators Content Marketing Summit today and thinking about the connections between what we call content and how customers connect to it. I must admit that what I see confuses me somewhat. Every day brands and marketers spend millions trying to convince consumers to use, keep using, and share their content. But why aren’t they doing everything they can, and using some of those millions to make experiences with their brand remarkable. It would probably be way less that they are spending on those marketing campaigns. When this happens user-generated, story-telling content flows freely, and is naturally shared.
Like every other marketing-related word or phrase, the term “brand promise” has its fair share of definitions. The one I like best is one that I think captures the essence perfectly for it speaks to the relationship marketing aspect.
It was written by Jean Wilcox, one of the authors of the book AbuLLard’s ABC’s of Branding: “A brand promise is the statement that you make to customers that identifies what they should expect for all interactions with your people, products, services and company. It is often associated with the company name and/or logo.”
Wilcox also believes a brand promise is also the tagline for a given brand – and she’s right.
Perhaps it is because I am the father of a 13-year old daughter but whenever I hear the word “slumber” I immediately think of the phrase “slumber party” – which then conjures up fun, unless of course you are the host parent of said party.
However, if you’re a big brand, say on the level of a Fortune 500 brand, your “state of inactivity” – AKA your slumber – when it comes to social media, may finally be over. At least it may finally be over for some as that’s the indication one gets from reviewing data from a recent study from the University of Massachusetts Dartmouth Center for Marketing Research.
Most people are “lurkers” in social media. They are consuming your content but not responding. You are still building a relationship with these people, and they “do” participate… it is just vicariously via those who do engage and interact.
There are many lurkers, searchers and readers who may never interact, or even post, but still have a great deal of value.
