OK: All the hype about Brogan making money off the social media world: First of all, I am glad to know that we are all in social media to ultimately develop revenue (OK, not everybody but I admit most). Of course it’s mostly about meeting people and establishing relationships that lead to engagement. Bottom line is this—tweeting is a waste of time if you can’t show your company or boss how you are helping to contribute results. It’s not what’s on your virtual resume or “footprint” that counts—it is what you contribute to your team. REVENUE rules. You would think in this economy people would “get it” and it continues to amaze me that some people feel entitled to their jobs! >> FAIL. If you are not generating revenue, adding monetary value to your organization, you should re-think things. Gone are the days of cushy corporate 9-5 jobs. The re-set button has been pushed and we are never returning to what was. The new world is tough and getting tougher. Cheers to those who can add value, be helpful and monetize—fairly—their work. Chris Brogan is one of them. I know recently he’s been criticized about this but I can tell you, he is –to me—an innovative businessman. He’s awesome, geeky, smart, fun and accessible—but remember, he’s in it to build a business and I respect him for it. As a small business owner, I get it, support it and have been around long enough to know that change is the ONE thing we count on. Just because someone starts out in one place doesn’t mean they stay there. Today’s businesses that succeed are flexible, dynamic and open to new. Chris Brogan is evolving as we all are and that’s the fun part about any business.
Social Media 101: Chris Brogan’s new book: I love it. It boils down great ideas, Chris’ own experiences, tools he likes, tools he’s not sure about, his opinions on things, examples of folks he respects, the list goes on. Businesses can learn tons from this new book. Some good points: Twitter is a great way to promote your business blog and links; Photo Share rocks; Clients and how to involve them on your blog; The importance of Strategy (one of my favorite words); Specific uses of social media for industries like real estate, banking, etc.; Blogging tips including good examples for titles (the importance of brevity). GET THE BOOK. You’ll love it if you get what I meanJ
The Apple Doesn’t Fall Far from the Tree: I have had the pleasure of contacting Chris to invite him to Memphis May 6th to speak to Memphis businesses on how social media gives everyone a big voice. In planning our event (check my website for registration/info) I have had the great pleasure of working with Diane Brogan—his booking agent and Mom. All I can say is that she is a wonderful person, a joy to work with. We have had phone conversations and some e-mail exchanges. I haven’t even had to talk to Chris yet (although I look forward to it). It is evident to me that family is most important to the Brogan crew and I think that’s the coolest thing of all. I have tweeted recently that #DianeRocks and she does. If every other speaker I’ve booked had been so easy/fun. Thanks Diane! Maybe Chris will get to be the honorary Peabody Hotel Duckmaster while he’s here in our River City!
Cool People coming to #BroganMemphis: We have 14 (and counting) cool Tweeps flying to Memphis for the May 6th event. Soon I will list them all as we’re still compiling the list!!! From Canada to PA to NYC to MO…the CMO crew is coming in. What a huge tribute to Chris and to the Power of Twitter. This idea came to me while talking with Twitter friends Glen Gilmore (aka @TrendTracker) and Anne Gallaher (aka @AnneDGallaher) and with their encouragement, my being on Twitter and Chris Brogan talking back to me (imagine that)…here we are! Thanks to all our sponsors: FedEx, Peabody, Pinnacle Airlines, JudyMac Team, The Memphis Daily News…we’re going to “trend on Twitter with the Power Tweeters” in May! Join us if you can. My website has all details at www.howell-marketing.com
Thanks for reading this! I look forward to your comments and any questions you may have. Rock on!
Amy Howell
Brogan, president of New Marketing Labs in the Boston area, left Memphis a fan of our great city, though he chided us on our need to put social media to greater use. He has already shared several posts about our city to his more than 136,000 followers on Twitter. Others in attendance at the event, as well as those who follow them in social media, brought #BroganMemphis to an audience of, literally, several hundred thousand.