Alone we can do so little; together we can do so much!
BUSINESSES should stop tweeting so much and shut up and listen to what their followers are saying about their brands on social media, according to Ted Rubin, Chief Marketing Officer of social media company Collective Bias.
And he would know. Of all the CMOs in the world, Ted has the most Twitter followers.
Welcome to “a conversation,” a production of bowden2bowden llc with the intent to engage todays top thought leaders in the world of business, including marketing, branding, social media, public relations, advertising and writing in today’s digital space. A discussion
Most people are “lurkers” in social media. They are consuming your content but not responding. You are still building a relationship with these people, and they “do” participate… it is just vicariously via those who do engage and interact.
There are many lurkers, searchers and readers who may never interact, or even post, but still have a great deal of value.
Twitter gives you a view into what anyone and everyone is talking about, the ability to easily build a following, and immediacy.
I believe Twitter is a tool that leads to other forms of social sharing. I consider Twitter a place to lay the groundwork where other people pick up things.
CMO’s also make the mistake of assuming that the social audience has the same pain and passion points as their face-to-face or store audience. Most often that is not the case.
In order to get the real value out of Social, you must connect emotionally to the people who are there and find out what they’re looking for. CMOs are used to ads and campaigns, so that’s the place they gravitate, but even Facebook ads are only media buys. Ads are good for building initial likes, but they really are targeted to demographics just like any other ad.
by Chloe Jeffreys on July 11, 2013 in Coffee with Chloe, GenFabTV, Social Media – VIDEO interview below
Last year at BlogHer I had the chance to meet Ted Rubin, co-author of Return on Relationship
There’s a lot of angst in marketing land right now. With Google’s Panda and Penguin changes and social algorithms that favor engagement, it may look as though SEO is dead, or that traditional ads will soon be going the way of the dodo. What’s a marketer to think? Are we supposed to throw out everything we learned about marketing and advertising to date and learn to ride a new horse? How the heck are we supposed to get in front of customers now?
Well, things ARE changing. Traditional advertising isn’t yet extinct, but there is simply too much noise out there, and people are sick of it. They’re shutting out the blast advertising that has crept into every aspect of their lives and centering in on the things they truly care about—friends, family, and social connections. You need to take a step back and study this shift in order to take advantage of it.
Your personal and/or company blog, to me, should be at the heart of your social presence and be a driver for valuable content that can be used in so many places.
Here are a few things to consider in addition to just posting articles and working the SEO angle… four places to concentrate to enhance engagement:
1. User-Friendly Navigation: Keeping your blog easy to navigate with intuitive category labels will help people find the information they seek much faster. Here again, doing your research on what your customers are looking for is essential. Also, make it easy for readers to leave comments and share your posts on various channels.
I recently circulated a Facebook Post where I announced that my corporate title at Collective Bias was soon to change from CSMO (Chief Social Marketing Officer) to CHO. But I didn’t explain further, and it got everyone guessing what CHO stood for.
It was a great exercise. People guessed all KINDS of things, such as:
