Real-time social content is a perfect mate for live television programming because it greatly enhances the overall experience for viewers. Through the integration of real-time social content and live programming, people can watch reactions and commentary from a global live audience while they’re watching and hearing a show on TV. Chloe Sladden, Twitter and Beverly Macy, author of The Power of Real-Time Social Media Marketing have recently written about how real-time social content will create more engaging experiences for TV audiences.