In my continuing series of blog posts on gaining that proverbial “seat” at the senior management table, I have discussed the importance of being more agile and social in marketing, and throughout the entire revenue process. In this week’s post, I focus on the importance of being increasingly more “connected” in all of your marketing, sales, and revenue-oriented activities.
Of course, a sure fire way to strengthen connectivity – as well as enhance both agility and social media engagement – is adopting Revenue Performance Management (RPM). At its core, RPM is all about driving integration between the corporate functions that are so crucial to generating more revenue, but which too often operate as disconnected silos.
More than once in recent weeks I’ve participated in (or overheard out of the corner-of-an-ear) discussions on how time-consuming social media has become, what the payoff might be, and when it might be realized. And I would certainly be surprised if many of you haven’t asked some version of these same questions of yourself or others.