It’s been well documented that people don’t trust corporations as much as they used to. But who do they trust? It’s largely people from two categories: third party experts
(academics, some media sources, analysts, etc.) and “people like me.”
But when it comes to social media, we’ve also heard that people don’t trust bloggers (from Forrester, no less). I’ve often doubted that assertion, particularly because it seems rather misleading. While the category of bloggers as a whole may be untrusted, people develop relationships with the blogs they follow and read most closely, and therefore develop a sense of trust with them.