Far be it for me to question The Don. I mean who am I to dare challenge Vito Corleone? And who I am to infuse pop culture into a given marketing and advertising topic?
Well of course you know by now I live to take pop culture and overlay into our world as witnessed by one of my most recent articles – an end-of-the-year piece which saw some of the best and brightest minds in marketing and advertising come together to share their thoughts for 2014. Of course there was a twist as I asked the players involved to not only include their predictions for 2014, but to overlay a pop culture reference that best fit and aptly described their insights.
