email marketing

“Unsubscribe” Does NOT Mean Send Me More Emails!

Ever unsubscribe from a mailing list only to keep getting emails from the brand in question? You’re not alone. It’s actually one of my biggest pet peeves, and here’s why. 

Isn’t it great when you unsubscribe and start getting more emails?

Signing up for any type of email marketing list is always a leap of faith, but when everyone is professional about the process, the risk is supposed to be minimal. I sign up, see what you have to offer, and decide whether I want to stick around for more. You hold up your end of the bargain by sending quality content or offers and providing an easy way to unsubscribe if I decide it’s not for me. If I do choose to unsubscribe, then that should be the end of it. But that’s where things most often get tricky these days.

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When It Comes To Mobile Marketing, Integration Is Key

As a long-standing proponent of marketing integration I can speak to the fact that many marketers still have difficulty in putting it into practical use, including many chief marketing officers which was the basis of my piece aptly titled The Eleven Letter Word That Continues To Elude All CMOs And Marketers.

Based on recent research it would appear many in the mobile marketing space would be wise to integrate their marketing messages, especially this holiday season and in particular across two specific mediums.

The research comes from Responsys, AKA the company I work for, and reveals some very interesting and intriguing findings and shows a clear correlation and opportunity for mobile marketing folks.

According to the research almost 40% of consumers who previously opted in to receiving promotional emails from a retail marketer are also interested in getting promotional messages from these same retailers via SMS or text messaging. The findings alone would be significant but when you factor in that this past Cyber Monday saw an increase of 96% in mobile sales year-over-year from 2011 according to IBM, plus mix in the the fact that the percentage of emails being read on a mobile device are growing steadily literally as we speak – 

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American Apparel’s Hurricane Sandy Sale – Brilliant or Boneheaded?

It’s not often I have cause to quote this person but in this particular article in this particular context, something this person said (and in fact wrote a book with the same title) seems quite appropriate, at least depending on which side of the American Apparel Hurricane Sandy debate.

The quote is “There is no such thing as over exposure” and it was of course uttered by one Donald Trump.

Now if you’re in the Trump camp, so to speak, you won’t have any problem with what American Apparel did recently in trying to capitalize on the fervor and interest in Hurricane Sandy. And perhaps the word “capitalize” is the operative word for we do live in a capitalistic society, right?

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