Part of me is truly amazed that has taken this long to realize something that should have been obvious to all of us from the beginning of time. Well, the beginning of advertising and marketing time, that is.
Regardless of the medium or platform or whatever word you prefer to describe all the ways we communicate with consumers, shouldn’t we all collectively been trying to establish a relationship and engage with our customers from the proverbial get-go?
Shouldn’t adopting this type of approach bring with it the subsequent increased revenue we all seek but done in so in a more, of I don’t know, natural way?